Lee National Denim Day(r) Raises Millions for Breast Cancer Research in Single-Day Fundraiser

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Chandra Wilson (Grey's Anatomy) and Tim Daly (Private Practice) help rally the nation to wear jeans and donate $5 to the Women's Cancer Programs of the Entertainment Industry Foundation.

Lee National Denim Day Print PSA

It's a wonderful feeling to know that hundreds of thousands of people across the country are coming together on this special day and raising millions of dollars that will help save lives.

Today, more than 800,000 people nationwide, are wearing blue jeans in a sea of pink as they celebrate Lee National Denim Day. They've made a symbolic gesture of putting on their favorite jeans and donating $5 to help raise crucial funds for the fight against breast cancer.

Donations, which benefit the Women's Cancer Programs of the Entertainment Industry Foundation, are projected to reach between $4 and $5 million, bringing the 13-year total to nearly $75 million. Proceeds will fund research focused on less toxic, more effective treatments for breast cancer and a blood test for early detection, in addition to supporting advocacy nationwide. Learn more at Denim Day

ABC stars Chandra Wilson (Dr. Miranda Bailey of Grey's Anatomy) and Tim Daly (Dr. Pete Wilder of Private Practice) serve as 2008 Lee National Denim Day ambassadors on behalf of EIF and have rallied the nation to join them today. Both Daly and Wilson have spoken about their personal connections to breast cancer; Daly's close friend is currently battling the disease, and several of Wilson's family members have been affected by cancer.

Lee National Denim Day is one of the nation's largest single-day fundraisers for breast cancer. While companies, organizations and groups of friends and family nationwide were celebrating Denim Day in their own way today, a company-wide ceremony was held at Lee Jeans headquarters. Actor Tim Daly, representatives from the Women's Cancer Programs of EIF , Dr. Funmi Olopade, from Lee Translational Laboratory at University of Chicago, and Fran Visco, president of the National Breast Cancer Coalition (NBCC), spoke about the importance of breast cancer research and honored breast cancer survivors in attendance.

"The Women's Cancer Programs of the Entertainment Industry Foundation was created in an effort to bring together some of the very best scientists and institutions in the country to collaborate on groundbreaking research projects," said Lisa Paulsen, president and CEO of the Entertainment Industry Foundation. "We are so grateful to Lee Jeans for its enormous commitment to this annual fundraiser, and our dedicated volunteer ambassadors Chandra and Tim for giving so much of their time to bring attention to our collective efforts."

Net proceeds from Lee National Denim Day will fund Lee Laboratories nationwide to find more effective, less toxic breast cancer treatments, develop a blood test for earlier detection of breast cancer when survival rates are highest, help NBCC create online and print resources about breast cancer, and train additional advocates to educate patients and their families about new clinical trials.

"Lee National Denim Day is always an inspirational day - it is heartwarming to hear all the stories about people who are participating for loved ones they've lost, people who are currently fighting, or those who join simply because they want to make a difference," said Liz Cahill, director of marketing and communications at Lee Jeans. "It's a wonderful feeling to know that hundreds of thousands of people across the country are coming together on this special day and raising millions of dollars that will help save lives."

Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler, Lee, R,iders, Rustler, The North Face, Vans, Reef, Napapijri, Kipling, Nautica, John Varvatos, JanSport, Eastpak, Eagle Creek, Lee Sport, Majestic and Red Kap. VF Corporation's press releases, annual report and other information can be accessed through the company's home page, http://www.vfc.com.

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Through its Women's Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast cancer and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer. For questions about EIF's Women's Cancer Programs and information, visit http://www.eifoundation.org or call 800-426-0010.
Lee Jeans founded Lee National Denim Day, one of the largest single-day fundraisers for breast cancer, in 1996. This year, more than 600,000 people at more than 30,000 locations across the country participated and an estimated $4-$5 million was raised, bringing the 13-year total to nearly $75 million. Celebrities involved in this year's event include Chandra Wilson (of Grey's Anatomy) and Tim Daly (of Private Practice).

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