Upscale Magazine Launches for Discerning Dog Enthusiasts

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New York City's Posh Metropolitan Dog Club Introduces 'The Blue Book Magazine', A Periodical for Discerning Dog Enthusiasts Launched Prior to the 133rd Westminster Kennel Club Dog Show in February, 2009.

We wanted to produce something special that would benefit all dog lovers whether they show their dogs for sport or have a pampered pooch at home on the couch in front of the TV.

Available in New York City this winter in February, The Metropolitan Dog Club is launching a new magazine catering to discerning dog enthusiasts and their pampered pets. The Blue Book, Magazine named after the club colors is headed up by pet expert and club president, Charlotte Reed, publisher Gregg Oehler of Oehler Media, editor-at-large Beth Adlelman and features an esteemed team of journalists.

The Blue Book Magazine echoes the professional tradition of the Westminster Kennel Club Dog Show which is the focus of the first issue. Like the founders of the Westminster Kennel Club, the ladies and gentlemen of the Metropolitan Dog Club are dedicated to increasing an interest in dogs. As a result, the first issue celebrates the 133-year-old dog club, its recognition of purebred dogs, its appreciation of sportsmanship and the impact it has on the dog world.

Metropolitan Dog Club President, Charlotte Reed, commented, "We wanted to produce something special that would benefit all dog lovers whether they show their dogs for sport or have a pampered pooch at home on the couch in front of the TV." The magazine provides both an educational resource guide for luxury and necessary dog information."

For advertisers, the timing couldn't be better. The magazine will be in front of over 40,000 people visiting Madison Square Garden during the Dog Show. In addition, The Blue Book Magazine will target affluent buyers and be mailed to notable pet businesses, animal organizations and pet-related companies nationwide.

Esteemed members of the dog world and "Metro" club members, including David Frei, Mordecai Siegal, Donald F. Smith, D.V.M; Joel Gavrielle-Gold, Ph.D., Mara Bovsun, Babette Haggerty, Jacque Lynn Schultz, Joanne Anderson, Arthur Liese and Charlotte Reed volunteered their time to help create a unique magazine that contains insights about canine art, dog culture, special events, health issues and the sport of showing dogs in the greatest city in the world.

Some of the themes The Blue Book Magazine will feature in its first issue include:

-Numero Uno: A year in the life of America's favorite dog and last year's WKC dog show winner.

-Paws Across the Country : A report on the AKC's 10 most popular dogs in the U.S. and more.

-Sensational Search: All about the hunt for the original Westminster Kennel Club property in Long

-Buying Classic Dog Art:The Emotion and Economics - a psychological perspective.

-Dream Dogs: Helping narrow your search for the right release

-Seizing the Opportunity for Transformational Canine Research-: Learn about prevention methods and tools to protect your pet's life.

Although the magazine will be directly distributed during Westminster Week (February 4-11, 2009), the magazine will be mailed to a variety of media outlets, pet businesses and animal organization at least one month prior to the annual dog show. The Blue Book Magazine will also be available at pet-friendly hotels, galleries, parties and charity events, including the Metropolitan Dog Club's Best in Show Brunch at Charlie Palmer's Metrazur restaurant in Grand Central Station on February 11, 2009.

To learn more about The Blue Book Magazine, contact its editor-in-chief, Charlotte Reed at president (at)

To advertise in the The Blue Book Magazine, contact its publisher, Gregg Oehler, at gregg (at)


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