Marina Gil-Santamarina Joins Applied Marketing Science as Principal Product Manager

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Marina Gil-Santamaria has joined Applied Marketing Science as Principal Product Manager, working primarily on the IDEALYST® online brainstorming and ideation tool. Marina will oversee strategy, product planning, and business development for IDEALYST.

Applied Marketing Science is pleased to announce that Marina Gil-Santamaria has recently joined the company as Principal Product Manager, working primarily on the IDEALYST® online brainstorming tool. Marina will oversee strategy, product planning, and business development for IDEALYST.

IDEALYST -- developed by Applied Marketing Science, based on an award-winning paper by Professor Olivier Toubia of the Columbia Business School -- is a proven and cost-effective way to increase both the quantity and quality of ideas. Through its web-based format and unique incentive system, IDEALYST solves many of the most persistent problems found in traditional brainstorming.

Marina is a Pragmatic Marketing Certified professional, with over 10 years of software product management experience. She has held positions in development, product management, online community management, QA, and service organizations at Computer Associates, Empirix and Oracle. Most recently at Empirix, she was responsible for planning, launching, managing, and evangelizing a vibrant online community, Empirix QAZone, which was later acquired by Oracle.

Marina holds an MS in Electrical Engineering from the Universidad Politecnica de Madrid, Spain, and was a visiting scientist at Boston University. She is also a contributor to industry publications and forums. Her articles have been published in magazines such as Unicenter Advisor, WebSphere Developers Journal, and on StickyMinds.com. She has also spoken at industry conferences and technical professional associations throughout the U.S.

About Applied Marketing Science:
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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Michelle Harris