Boston, MA (PRWEB) October 8, 2008
Customer engagement marketing specialist The Pohly Company welcomes Nick Vadala as Chief Financial Officer and Chief Operating Officer. The Pohly Company provides customer engagement services -- including custom publishing, design communications, media sales, and communications consulting services to corporate brands, associations, and publishers. The Pohly Company creates long-form marketing programs by creating, marketing, and monetizing custom content across a variety of media channels.
In addition to taking the financial reins at the 22-year old company, Vadala will be responsible for all aspects of business operations, including IT, facilities, and Human Resources. Vadala has more than 20 years of experience in the marketing services industry. Prior to joining The Pohly Company, he was COO/CFO at Modiv Media, a digital media firm providing in-store media to the grocery industry. His other experiences include positions as COO at JLS/Direct Response solutions, where he was president of their agency services division; CEO at CPS Direct, a multi-media direct response agency serving clients in the financial services, technology, and specialty retail industries; and CFO for National Leisure Group, a marketer of leisure travel for licensed brands including Vacation Outlet, American Airlines, and priceline.com. Vadala started his career in marketing services with Rapp Collins Worldwide, one of the world’s largest direct marketing and CRM agencies, where he was Vice President, Operations and Finance.
About The Pohly Company:
The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement content and marketing: creating and sustaining customer relationships from acquisition through brand affinity. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-Chrysler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of FuelNet Monthly, a Web-based information provider of smart marketing tools for the growing business. For more information on the Boston-based company, visit pohlyco.com.
kmcdonough @ pohlyco.com