HomeNet Helps MileOne Boost Lead Acquisition, Increase Online Marketing ROI

Share Article

HomeNet, Inc. is pleased to announce that its partnership with one of the nation's largest automotive dealership groups has yielded remarkable results. MileOne Automotive, which represents 28 automobile brands in 65 retail locations, has reported a significant uptick in lead acquisition from its website and third-party classifieds. MileOne attributes this success, in part, to the group's enterprise-wide implementation of IOL Pro, the flagship application in HomeNet's popular Inventory Online Vehicle Marketing Suite.

News Image
MileOne is a perfect example of a dealership group that is absolutely getting it right

HomeNet, Inc. is pleased to announce that its partnership with one of the nation's largest automotive dealership groups has yielded remarkable results. MileOne Automotive, which represents 28 automobile brands in 65 retail locations, has reported a significant uptick in lead acquisition from its website and third-party classifieds. MileOne attributes this success, in part, to the group's enterprise-wide implementation of IOL Pro, the flagship application in HomeNet's popular Inventory Online Vehicle Marketing Suite.

"It is a tremendous challenge to manage the Internet Marketing efforts for 65 locations, but HomeNet helps us to rise to this challenge every day," commented MileOne Chief Marketing Officer David Metter. "IOL simplifies what would otherwise be a painstaking process, giving us the flexibility we need to advertise our vehicles the moment they hit the lot. This frees up our Internet Managers to spend more time with customers and less time with the computer. We continue to receive more qualified leads than ever before and the overall buying experience for our customers has been greatly enhanced. The increased in ROI speaks for itself and we couldn't ask for a better partner than HomeNet."

IOL Pro serves as the centralized vehicle inventory management and marketing system for all of MileOne's 65 retail locations. Internet Managers at each rooftop utilize IOL Pro's intuitive web-based interface to create emotional advertisements for every vehicle on their lot. The system then distributes the updated listings directly to MileOne's website and third-party classifieds, ensuring their online marketing is always accurate and up-to-date.

MileOne management also takes advantage of IOL Pro's powerful reporting tools. Members of the group's management team receive daily automated "state-of-the-inventory" reports which enable them to monitor key performance metrics. This real-time assessment helps management to ensure that dealer-defined standards are consistently met and Internet Marketing best practices are routinely followed.

"MileOne is a perfect example of a dealership group that is absolutely getting it right," commented HomeNet CEO Jesse Biter. "We continue to find dealers that still think that effective Internet Marketing means writing monthly checks to their website company, online classified service, and a photographer. In today's fast-paced and increasingly competitive marketplace, writing checks is simply not enough. Top E-Dealers are putting forth greater care than ever before into the actual Internet Marketing process. MileOne understands that the more effort they put into properly merchandising their inventory with a dozen or more photos per listing, custom vehicle descriptions, and accurate vehicle specifications, the better return they will earn on their Internet Marketing investment. IOL Pro is the most efficient and robust inventory marketing tool on the market to help dealers to manage this process from the store to the group level."

HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet's signature solution, the Inventory Online (IOL) Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL's suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 13,000 dealership locations.

About MileOne Automotive
MileOne represents 28 automobile brands in 65 retail locations through the Hall, Heritage, Herb Gordon, Tischer, and Motor World Automotive Groups along with Mercedes-Benz of Annapolis and the Baltimore Area Saturn Retailers. In addition, MileOne offers accident repair in six regional collision centers and provides rental and leasing services through the Allstate division in 9 different locations. The MileOne model provides for all the automotive needs of its customers conveniently, on their own terms, through the largest automotive sales and service delivery network throughout Baltimore, Washington, Pennsylvania, Virginia and North Carolina.

About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, IA, IL, TX, and UT. For more information, please visit http://www.homenetinc.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rob Amos
Visit website