Joffrey's Coffee & Tea Co. Updates To Version 2.0

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Coffee Company Crowdsources Their Latest Blend of Gourmet Java

If you could make a new flavor of coffee, what would it be?

Upgrading to the latest version of software is vital for Wordpress bloggers, iPhone users, Firefox surfers and other early adopters to stay at the edge. Unfortunately, staying ahead of the technological game can also put them on edge, and that's where java comes into the mix.

For those seeking a caffeinated solution to make it through the day and night and all hours in between, Joffrey's Coffee & Tea Company ( is launching a new blend, Coffee 2.0 as the perfect compliment to the java-fueled techie. The blend is inspired by the more than 1,500 bloggers who participated in a recent java beta test coordinated by Joffrey's Coffee & Tea Company, where they sampled its Jamaican Me Crazy flavored coffee.

Bloggers participating in the java beta test sampling program also filled out a survey about their coffee preferences. Survey results showed 93 percent of bloggers prefer regular coffee, while a mere 7 percent prefer decaf. And, not surprisingly, it was revealed that 35 percent of the blogosphere drinks 2 to 4 cups of coffee per day, and 20 percent have more than 4 cups per day.

Additionally, an open-ended question asked bloggers: "If you could make a new flavor of coffee, what would it be?" The most popular answers were some incantation of a highly caffeinated, extra strong, bold blend of coffee, which inspired Joffrey's Coffee & Tea Company to create a new energized blend. But, what to name it? One clever blogger, Eric Friedman who blogs at submitted the suggestion "Coffee 2.0," and the name stuck.

Joffrey's Coffee & Tea Company's Coffee 2.0, the specially engineered, highly optimized, flavorful java inspired by the blogosphere, is made from 100 percent Arabica coffee beans hand-roasted to perfection. Coffee 2.0 is the perfect fuel for blogging, coding and gaming and is currently available for purchase at

About Joffrey's Coffee & Tea Company
Joffrey's Coffee & Tea Company, based in Tampa, Fla. with local, national, international and online distribution was founded in 1984. The company's mission is to offer an unsurpassed coffee experience with quality in flavor and service, and in relationships with restaurants and grocers like Sweetbay who distribute Joffrey's coffee. After selecting the finest coffee beans from around the world, Joffrey's roasts, flavors, packages and distributes through its Tampa plant, always with a focus on exceptional quality and flavor. Today, Joffrey's produces more than 124 different coffee varieties, 54 loose leaf teas and 19 iced teas. Flavors such as Angel's Kiss, Butter Crunch, Chocolate Turtle and Cinnamon Graham Cracker help customers "Taste Our Passion." Visit or call (800) 458-JAVA to order coffee delivered to your home or office, to sign-up for the Brewekrewe and for Joffrey's Café and The Junction locations throughout the southeast.


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Adam Singer
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