In the world of employment communications the importance of tracking and measurement is vital to business planning and program success
(PRWEB) October 6, 2008
New York, NY – October 6, 2008 – Human Resource Executive, the premier publication focused on strategic issues in HR, recognized JWT INSIDE Track™ as one of their top ten HR products of 2008. JWT INSIDE Track™ is the industry leading tracking and measurement tool developed by JWT INSIDE, one of the world's top recruitment marketing and employee communications companies.
Each fall, the editors of Human Resource Executive® choose the HR and training products they believe represent the very best of what vendors introduced to the market during the past 12 months; judging innovation, user-friendliness and value added to the HR profession. This year’s winners were selected from a record number of entries, released between July 2007 and July 2008.
"Human Resource Executive® has been evaluating HR products and conducting this competition for 20 years," explained David Shadovitz, editor in chief of Human Resource Executive. "Our goal has always been to identify products and services that clearly offer value to the HR community while demonstrating innovation. JWT INSIDE Track™ is an exceptional tool that benefits HR in measuring media effectiveness."
JWT INSIDE Track™ provides the ability to apply source tracking data and metrics for any online and offline media placement. Through this single application, which consolidates the online and offline data into an interactive dashboard, clients can see which media candidates are coming from, which media are producing the most effective results, and compare online and offline vehicles to better plan and allocate their advertising dollars.
"In the world of employment communications the importance of tracking and measurement is vital to business planning and program success," said Rob Quish, CEO of JWT Specialized Communications. "JWT INSIDE Track™ is a ground breaking tool which provides the metrics needed to determine ROI and optimize future investment and we are honored that it was recognized by Human Resource Executive as one of the top HR products of 2008."
This product stands out as a leading tool because any job posting, direct email campaign, billboard, radio spot, print advertisement, traditional direct mail program, job fair flyer, brochure and online banner or button can be tagged and tracked. This tracking data is then brought together into an easy-to-use dashboard that allows side-by-side analysis of all media properties used in the sourcing process. Using JWT INSIDE Track™ will fundamentally change the way companies generate sourcing strategies and allocate dollars. To get maximum benefit from media effectiveness tracking tool JWT INSIDE Track™ can also be used with any existing ATS solution to provide powerful data, such as number of completed applications by source and applications to clicks conversion rates.
The top ten product winners will be honored at a special awards luncheon on October 15th during the HR Technology Conference at McCormick Place, in Chicago.
To find out more about JWT INSIDE Track™ and how JWT INSIDE can help you measure and track, visit http://www.jwtinsidetrack.com or contact Doug Shonrock at doug.shonrock(at)jwt.com or call 610.832.0160 x13.
About JWT INSIDE:
JWT INSIDE helps organizations advance employee engagement through comprehensive advertising, marketing and employee communications services. Measurement tools, consulting resources, strategic approaches and breakthrough creativity are employed to put the right people in the right jobs and motivate a more engaged workforce. The agency has 20 offices across North America and internationally. It is a subsidiary of JWT, the largest advertising agency in the United States and the third largest full-service advertising network in the world. Its parent company is WPP (NASDAQ:WPPGY).
About Human Resource Executive®:
Human Resource Executive® Magazine was established in 1987 and continues today as the premier publication focused on strategic issues in HR. Written primarily for vice presidents and directors of human resources, the magazine provides these key decision-makers with news, profiles of HR visionaries and success stories of human resource innovators. Stories cover all areas of human resource management, including personnel, benefits, training and development, HR information systems, relocation, retirement planning, workplace security, and healthcare.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.
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