We have recruited some of the most experienced and innovative minds in the business who are challenging traditional notions about what insurance brokerages can do for their clients
San Diego, CA (PRWEB) October 6, 2008
Intercare Insurance Solutions, an innovator in value-based benefits and corporate wellness programs, has selected Gable PR to provide public relations and marketing communications programs to support its growth in multiple markets.
The insurance broker specializes in providing Fortune 500 quality plans and programs to middle-market clients. Its incentivized approach to health insurance -- rewarding wellness rather than managing sickness -- has helped it grow from 19th to third largest insurance broker in San Diego, making it one of the fastest growing insurance brokers in the West. The firm is now bringing its successful approach to Houston and the Bay Area.
"We have recruited some of the most experienced and innovative minds in the business who are challenging traditional notions about what insurance brokerages can do for their clients," said Mike Barone, Intercare president. "Gable PR will help us build broader awareness about how our incentive-based approach makes employees healthier and more productive."
Intercare was founded in 1994 on the principle that insurance should be viewed as an investment rather than a cost. Intercare designs insurance plans that encourage employees to take a more-active approach to managing their health, with a strong focus on measuring and tracking actual results. This differs from typical approaches to wellness, which provide incentives but do not track actual progress.
"Intercare breaks the mold of the traditional broker, and their approach to measuring health and tracking progress has resulted in some incredible success stories among a wide range of clients," said Tom Gable of Gable PR. "We look forward to sharing these compelling case histories with the media and to reaching out to mid-sized businesses in San Diego, Houston, and the Bay Area."
Barone said Intercare believes almost every company will want to look at how it can adjust its benefits package to make its employees healthier and more productive once it adopts the concept of insurance as an investment, not an expense.
"Public relations will be an integral part of our marketing and branding programs," Barone said. "Gable PR has great case histories in complex business-to-business programs and we're looking forward to their aggressive support."
The public and media relations program will be managed by Erin Koch, Gable PR director. The agency team includes professionals with significant community relations, media relations, event planning, and media training experience.
About Intercare Insurance Solutions
Intercare Insurance Solutions provides insurance brokerage, employee benefits consulting, and risk management services to clients in San Diego, Houston, and the Bay Area. The firm was founded in 1994 on the principle that insurance should be managed as an investment, not a cost. It has become one of the fastest growing brokerages in the industry through its pioneering wellness program, which first benchmarks each employee's health and then establishes incentives and action plans to improve individual health, well-being and productivity, to the benefit of corporate ROI.
Now the third largest insurance brokerage in San Diego, Intercare has 50 employees, and serves more than 300 clients across the biotech, medical device, manufacturing, financial services, and hospitality industries. Intercare's brokerage divisions include Employee Benefits Brokerage and Consulting, Workers' Compensation Brokerage, Property & Casualty Brokerage, and Qualified & Non-Qualified Retirement Plan Brokerage, and Consulting.
About Gable PR
Gable PR, based in San Diego, delivers highly effective public relations programs for clients in a broad range of industries. Its tradition of success goes back 30 years with Tom Gable, agency founder, a nationally recognized authority on the strategic use of public relations for positioning, branding, reputation management and delivering meaningful results. Clients have included private and public companies, organizations, institutions and government agencies at every stage in their life cycles, from start-up to a Fortune 100 company. Agency programs have earned the highest honors in the PR profession and helped clients of all sizes and needs succeed. For more information: http://www.gablepr.com.
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