Increasing Website Holiday Sales ... In October

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Holiday sales account for 75% - 90% of annual revenue for certain retailers, creating a "make or break" situation for many companies. To capture this demand and to maximize sales this holiday season, online retailers need to upgrade their websites now ... in October. Or they may need to cancel their holiday party plans.

Trying to react to underachieving sales by making quick fixes to your retail website in December is too late. You are simply going to miss the boat, and miss out on a great deal of potential revenue. Smart online retailers assess their websites early and make corresponding enhancements ahead of the spike in demand over the holidays.

Holiday sales account for 75% - 90% of annual revenue for certain retailers, creating a "make or break" situation for many companies. To capture this demand and to maximize sales this holiday season, online retailers need to upgrade their websites now ... in October.

Last holiday season, online sales reached $29 billion, an increase of 19% over the prior year's holiday season, according to comScore. With skyrocketing fuel prices, more consumers are looking to online shopping as an effective means to drive less while still getting what they want. The numbers are expected to reach new record highs this upcoming holiday season.

Every year the "holiday shopping season" starts earlier and earlier. Major online retailers start retooling their websites even as early as the summer in preparation of the important holiday season. October is truly the last chance that an online retailer has to upgrade their website to take full advantage of the increased demand that kicks into high gear from November.

"Now's the time," states Tom Now, Marketing Director at the marketing consulting firm Website Marketing NOW, which specializes in website audits. "Trying to react to underachieving sales by making quick fixes to your retail website in December is too late. You are simply going to miss the boat, and miss out on a great deal of potential revenue. Smart online retailers assess their websites early and make corresponding enhancements ahead of the spike in demand over the holidays."

In response to the urgent need for online retailers to make fixes to their websites in order to ignite sales this holiday season, Website Marketing NOW is offering two complimentary "Extras" for any company ordering a website audit by October 15:

  •     Website Marketing NOW's book "10 Effective Strategies for Marketing on a Shoestring" ($39 value)
  •     Exclusive report "Harnessing Holiday Happiness," covering the three things every online retail website must do to maximize sales and thrill site visitors during the holiday season

The website audit can be ordered for $500 at the Website Marketing NOW website at: http://www.WebsiteMarketingNOW.com/marketing-services/website-audit.html.

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