Printerland Partners OKI to Spearhead Revolutionary New Sales Approach

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Following OKI Printing Solutions' recent launch of the pioneering online toolkit, V-Business, leading value added reseller (VAR), Printerland has become the first OKI partner to adopt and customise the toolkit for use on its own website.

As OKI's largest reseller, Printerland has been a keen supporter of the scheme from the start and has actively contributed to the development process. We are now seeing interest in V-Business from other partners, looking to introduce more consultative sales techniques and showcase printer options to prospective customers.

Following OKI Printing Solutions' recent launch of the pioneering online toolkit, V-Business, leading value added reseller (VAR), Printerland has become the first OKI partner to adopt and customise the toolkit for use on its own website printerland.co.uk.

V-Business enables business users across 12 vertical markets from education and health to horticulture and financial services to access relevant information needed to make well-informed decisions about buying printing solutions.

"We are really excited about V-Business and are currently promoting it to our customers. It has already become a key part of our sales engagement process," says Printerland managing director, James Kight. "We are seeing particularly strong benefits from the integrated product selector application, which allows us to match the specific requirements of our customers with the printer which most closely matches those needs."

Ewa Johnson, marketing director, OKI Printing Solutions, comments: "As OKI's largest reseller, Printerland has been a keen supporter of the scheme from the start and has actively contributed to the development process. We are now seeing interest in V-Business from other partners, looking to introduce more consultative sales techniques and showcase printer options to prospective customers."

Each of the site's 12 areas offers a full page of information relevant to each featured market, including written and video customer case studies, a breadth of print applications, together with cost-saving suggestions, promotions and PDF specifications. It also provides the opportunity to order print samples directly from the image library supplied, or to upload images of choice.

Printerland's Kight believes V-Business will attract a broad spectrum of users. As he explains, "V-Business isn't just for those looking to buy, it will also appeal to companies that already own an OKI printer, showing them how to unlock its potential and get more from their investment. Don't just take our word for it, visit V-Business on the Printerland website printerland.co.uk and see for yourself."

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Sharon Entwistle / Hayley Cheshire
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