iVillage's New Political Hub, 'Voice Your Choice' - Launches Featuring Behind-the-Scenes Video from the Obama & McCain Campaigns

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iVillage, the first online community of women, launched 'Voice Your Choice': http://www.ivillage.com/voiceyourchoice to give women a place to connect about the election with vibrant message boards, links to insightful blogs and related content, and open forums for discussion.

iVillage, the first online community of women, launched 'Voice Your Choice' to give women a place to connect about the election with vibrant message boards, links to insightful blogs and related content, and open forums for discussion.

At 'Voice Your Choice', get an exclusive look at Barack and Michelle Obama in "Four Days in Denver," a revealing and heart-warming video about their experience at the 2008 Democratic National Convention. Produced by campaign videographers with unprecedented access, it starts with Michelle's speech on Monday and concludes with footage of Barack's Thursday evening address. Along the way, there are special family moments and candid scenes of the Obama family.

'Voice Your Choice' also features fascinating footage from the McCain/Palin campaign, including videos on Cindy McCain's work with The HALO Trust, where she is a board member. The HALO Trust is a not-for-profit organization dedicated to removing landmines from countries devastated by war. These up-close videos follow Cindy on her trips to Cambodia and Kosovo, visiting the compounds and minefields where the HALO Trust teams do their great work under difficult circumstances.

It's not news that women are a strong force in this election, representing 54 percent of the vote. And for over a decade, women of all ages, from the newly pregnant to budget-conscious moms of teens, have come to iVillage's community boards to discuss topics ranging from child raising to cooking for their families to dealing with a spouse's military deployment - to Sarah Palin. iVillage is in the unique position of having deep insight into what these 'real' women - the ones who worry about gas prices and the cost of childcare - really care about (hint: now more than ever, it's about managing the household bills and getting through the month.)

About iVillage:
iVillage Inc., a wholly-owned subsidiary of NBC Universal, Inc., is the first and most established media company dedicated exclusively to connecting women at every stage of their lives. As a leading community for women online with 20 million unique visitors (comScore MediaMetrix, August 2008), iVillage.com (http://www.ivillage.com) offers an authentic community infused with compelling content from experts on health , parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.. Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com. The company, acquired by NBC Universal, Inc. in May 2006, is based in Englewood Cliffs, New Jersey.

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Kristie Chong

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