Experts Say Baseball Playoffs Should Remind All Athletes to Take Proper Care of Their Feet

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New Jersey podiatrist Dr. Bruce Bitcover says the playoffs can serve as a reminder to casual athletes - especially runners and walkers over 40 - that they need to pay attention to the basics of proper foot care. That includes regularly checking athletic shoes for wear and tear.

In baseball, as with other sports, proper foot care is critical to both agility and concentration - and to being able to stay in the game. New Jersey podiatrist Dr. Bruce Bitcover says the playoffs can serve as a reminder to casual athletes - especially runners and walkers over 40 - that they need to pay attention to the basics of proper foot care. That includes regularly checking athletic shoes for wear and tear.

Dr. Bitcover says, "Players from Little Leaguers to senior citizens need to be cautious about injuries that can result from improper preparation and technique and poorly fitted shoes. Because baseball involves quick starts and stops, even children need to do some stretching and warm-up before getting into the game."

He adds, "Those older than 40, who are diabetic, smoke or have any type of physical disability should see a physician before picking up the sport again. People who already know they have foot problems should see a podiatrist, who can assess the risks involved."

In addition to checking footgear and doing warm-ups, foot care expert Carol J. Buck, CEO of Xenna Corporation, says "Proper foot care for athletes includes inspecting toenails and skin on feet. In order to perform at their peak, athletes must start with hands and feet that are in great shape and keep them that way. However, because of the demands placed on them, it's common for athletes and those with active lifestyles to develop rough, cracked heels. Xenna's CalleX® Ointment for Dry, Cracked Feet is acid-free and uses natural enzymes to exfoliate, thin and soften thick areas while it moisturizes dry, cracked heels."

Xenna Corporation (http://www.xenna.com) is a leader in natural, diabetic-friendly foot care products. Distributed throughout the U.S. in chain drugstores and mass retailers, including Wal-Mart, Walgreens, Rite Aid and CVS, Xenna's CalleX® Ointment for Dry, Cracked Feet (http://www.callexointment.com), is a fast-acting salve used by athletes and others to soften and exfoliate dry, rough heels and soles.

Used by podiatrists, patented, acid-free CalleX Ointment (http://www.callexointment.com) contains natural enzymes (subtilisin and aminopeptidase) to exfoliate unsightly flakes and thin hardened soles and toes. Free of potentially irritating acids, colorants, parabens and lanolin, these natural enzymes exfoliate ONLY dry, hardened skin, leaving normal skin unaffected.

CalleX's purified petrolatum base seals in skin's natural moisture, keeping it hydrated and supple. With daily use, baby-soft feet are achieved within 2 to 4 weeks.

Toenails also take a beating from sports like baseball. Older players often have toenails that look yellow and brown. According to Buck, "It's common for athletes and those with active lifestyles to see their once clear, healthy-looking nails become yellow, dark or discolored over time."

Xenna's patented NonyX® Nail Gel for yellow, dark or discolored nails is recommended by many podiatrists, and is used by professional and amateur athletes alike. Diabetic-friendly NonyX Nail Gel (http://www.nonyx.com) is an easy-to-use gel that breaks down and removes keratin debris -- the discolored, yellow or thick granular buildup under nails that causes them to become discolored and unattractive.

NonyX Gel (http://www.nonyx.com) softens keratin debris using natural ethanoic acid, which permits it to be gradually scraped out with a manicure tool, beginning after about four weeks. Once the white or yellow keratin debris is removed, regular use of NonyX keeps nails free of keratin debris buildup, leaving them clear and healthy-looking.

Buck says, "Baseball players depend on their hand/eye coordination and jack-rabbit speed to score and catch, and proper care of their feet is critical to both agility and concentration. Whether professional or recreational, athletes no longer need to put up with unsightly toenails or dry, cracked heels and feet."

$2 Rebate coupons are available at http://www.xenna.com/xenna_coupons.html

Xenna products are never tested on animals, and are made in the USA.

To view before and after photos of NonyX Nail Gel and CalleX Ointment, go to http://www.xenna.com. NonyX Nail Gel, also money-back guaranteed, can be purchased in the FOOT CARE section of Walgreens, Rite Aid, CVS, Wal-Mart, Meijer, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Bruno's, ShopKo, Hannaford, Duane Reade, many grocery stores and most Medicine Shoppe pharmacies.

CalleX Dry Heel Ointment is money-back guaranteed, and can be purchased in the FOOT CARE section at Walgreens, Rite-Aid, CVS, Wal-Mart, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, BI-LO, Bruno's, many grocery stores and most Medicine Shoppe pharmacies.

Both brands are also available online at http://www.xenna.com.
Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email customerservice(at)xenna.com. View their press page at http://www.xenna.com/info_pressreleases.html

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Carol J. Buck

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