Kickoff Webcast for Attribution Management Forum: ClearSaleing Teams With Search Marketing Now

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Forum hopes to connect with leading online advertising companies to help collectively define the best attribution valuation practices and methodologies.

This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.

ClearSaleing Inc., an online advertising analytics and technology company, has announced that, together with Search Marketing Now, they are co-hosting an initial webcast of the Attribution Management Forum, on Tuesday, October 28 at 1:00 p.m. EDT.

"We are very excited to have ClearSaleing sponsor a webcast on Attribution Management," said Claire Schoen, Director of Search Marketing Now. "This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies."

The Attribution Management Forum has been created to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers - how to properly assign value across the team of ads that contributed to a sale or conversion. The following topics will be addressed at The Attribution Management Forum Webcast:

  •     Description of the tracking technology required to determine the actual team of ads and their sequence that lead to the conversion (the Purchase Path™)
  •     Explore various ad attribution classifications
  •     Review some common attribution issues and scenarios
  •     Survey all participants on most appropriate allocation methods for given scenarios

"Now that we have a robust advertising analytics platform in place that allows us to do cross-media profit tracking and identify and assemble all participating ads that contributed to a sale or conversion, the remaining challenge is to properly assign the value of the sale or conversion across the team of ads that contributed to it," said Chris Cotton, Director of Internet Marketing at Nationwide. "I am very excited to participate in the Attribution Management Forum. I look forward to sharing some of our insights on attribution management and learning what other leading online advertisers are doing in this critical area," Cotton said.

By agreeing to participate in the Attribution Management Forum, participants will receive many benefits, including:

  •     Recognition as an active participant in helping to develop industry best practices and standards for Internet advertising attribution methods
  •     Networking opportunities with industry leaders in online advertising analytics
  •     Complete, timely access to all of the results from Forum surveys and work product
  •     The ability to submit scenarios and questions to Forum members

To register for "The Attribution Management Forum" kickoff webcast, please follow this registration link: http://www.clearsaleing.com/attributionforum. Anyone who has a presence in the online advertising community is welcome.

About Search Marketing Now
Search Marketing Now webcasts combine the most authoritative and actionable education about search engine marketing issues with the convenience of attending online. Register today for one of our free webcasts covering topics about search engine optimization, paid search advertising and search marketing in general. Continue your professional development without leaving the office!

About ClearSaleing
ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

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Bill Balderaz
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