New Plus-size Fitness and Activewear Company Caters to the Athlete in Every Body

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LILA+, http://www.lilaplus.com, brings the best plus size fitness and activewear together with the ease of online shopping.

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woman runner passed me, and many did, (actually all of them did).....I wondered why should she have more choice than I do in the selection of fitness clothing available to us. Wasn't I out here running too? Didn't I train as hard as she did? That is when LILA+ was born.

With newly launched LILA+, brand name plus size activewear is as close as the click of a mouse. Shopping for athletic plus size women's apparel used to be an impossible task for active, plus size women who demand quality and style. Even though the Internet provides many sites for the plus size woman to find everyday and professional wear, few offer the activewear that plus size women demand when they shop online. Peggy Archambault, an active plus size woman has created LILA+, http://www.lilaplus.com, an exciting e-store that caters specifically to the curvy woman who is interested in being active and healthy.

While training for her first marathon, President and owner, Peggy Archambault noticed a real need for easy accessibility to high performance and attractive plus size fitness clothing. Frustrated after going from fitness store to fitness store and not finding attractive running clothes for her plus size body, Archambault became angry when she had to settle for men's apparel.

Archambault states, "Many of my fellow marathon trainees had the same frustrating experience. The way you feel about how you look has a direct impact on your success in living a healthy lifestyle. The fact is if you are an active plus size woman, you have little choice in the clothes available to you. I completed the marathon, one step at a time and during the seven hours it took me to cross the finish line, I had plenty of time to think. As each "typical" woman runner passed me, and many did, (actually all of them did).....I wondered why should she have more choice than I do in the selection of fitness clothing available to us. Wasn't I out here running too? Didn't I train as hard as she did? That is when LILA+ was born."

Archambault continues, "Many plus size women have a tendency to put themselves last. They either feel that they don't deserve high quality clothing or feel that they want to wait until they lose that next 10 pounds before they buy something nice. We want to encourage all women to put themselves first, feel good about how they look regardless of size. If you feel good about yourself, you will have more energy and confidence to build a healthy life."

LILA+ focuses on health and fitness, not size. With obesity rates higher than ever, and the average American woman being a size 14, the LILA+ mission is to encourage all plus size women to take part in life. Get up, get moving, and get outside. If you can walk through your door, you can be on your way to a healthier, more active life. LILA+ makes it easy to find the quality clothing you want so you can participate in an activity you love. It is important to provide plus size women the respected brands such as Sporthill, Moving Comfort, Danskin and Terry Cycling. In addition the consumer will find product lines such as Skirt Sports, Go Figure and Positive Chicks and more. The easy to navigate website makes it a breeze to select the perfect apparel for your needs. Whatever your sport, whatever your size, LILA+ has options for you.

For additional information, contact Peggy Archambault at parchambault@lilaplus.com.

About LILA+: http://www.lilaplus.com, is an Internet retailer specializing in active sportswear for plus size women. The online shop features brand name, high performance activewear for hiking, walking, running, cycling, swimming, skiing, tennis, golf, yoga, equestrian and more. It is the mission of LILA+ to encourage all plus size women to take part in life. Get up, get moving, and get outdoors to a healthier, more active life. LILA+, Active Living for Every Body.

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Peggy Archambault
LILA+
301-996-0428
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