Scala Extends its Global Footprint to India with Scala Digifour Joint Venture

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Scala will launch Scala Digifour Pvt Ltd., a new sales and development office located in Bangalore, India

The joint venture with Scala will strengthen this even further and help Scala Digi4 Pvt. Ltd. leverage the global expertise of Scala combined with our local knowhow. I believe this is bound to add value to the industry at large.

Scala, the leading provider of end-to-end solutions in the digital signage market, today announced it is setting up a new sales and development office located in Bangalore, India.

Scala Digi4 Pvt. Ltd. will be a joint venture between Scala and Digifour Technologies, a long-time Scala Certified Partner and pioneer in the Indian digital signage marketplace. This new joint venture, in which Scala will make a substantial investment and have a majority interest, will strengthen Scala's already successful market position in the high-growth Indian digital signage marketplace.

The presence of Scala Digi4, Pvt. Ltd. in the Indian digital signage market will serve to support and address the market demands of Scala's customers and further strengthen Scala's global leadership position in the digital signage industry. Scala Digi4 Pvt. Ltd. will offer a complete end-to-end digital signage solution to clients including software, hardware integration, hosting, content and media management, network management, etc.

In addition, Scala will extend its software development resources by integrating a team of highly-qualified software engineers in India with Scala's other development teams in the United States, Canada, France and Norway. The new development center in India will augment Scala's engineering teams and contribute to current and future connected signage solutions from Scala.

The joint venture was announced by Oscar Elizaga, Vice President of Operations EMEA, Jeff Porter, Executive Vice President Experts Group and Mohamed Rafeeq, Director Strategic Planning - Digifour Technologies during a press conference at the Digital Signage Asia tradeshow, October 3 - 4, 2008 in Mumbai, India.

"We continue to aggressively invest to further extend our global leadership position in the digital signage marketplace," says Gerard Bucas, Scala CEO. "India is an important emerging marketplace for digital signage and Scala wants to ensure that we will rapidly grow our already strong position in this key market. Digifour has been one of our priority partners for a number of years and have already been successful in establishing a strong footprint in India. With the substantial new investment we are now making, this joint venture will build on that success and will ensure that we can better service and support our growing customer base in India."

"Digifour has successfully pioneered digital signage in India and has gained substantial market share through winning prestigious customers across verticals including banking, airports, retail, education, information technology and hospitality" said Rafeeq - Director, Digifour. "The joint venture with Scala will strengthen this even further and help Scala Digi4 Pvt. Ltd. leverage the global expertise of Scala combined with our local knowhow. I believe this is bound to add value to the industry at large."

About Digifour Technologies:
Digifour Technologies is an IT development and consultancy company established in India. Digifour offers its expertise in four business verticals -- Digital Dynamic signage, Web Application Development, Animation and Digital Multimedia and Business Process Outsourcing. Digifour is the leading provider of Digital Dynamic Signage solutions in India (in association with Scala) and a pioneer of this new growing technology in the Indian market. Services provided by Digifour include content creation and management, software and hardware support, systems integration, network hosting and management and other value added services. More information is available at http://www.digi4tech.com.

About Scala:
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 250,000 screens worldwide - more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and more than 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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