Surpassing 10,000 Pragmatic Marketing Certified Product Managers and Marketers, World's Largest Product Management Certification Program Sets Another Milestone

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Program continues its leadership role in defining best practice for technology product managers and marketers.

In a year of milestones for Pragmatic Marketing, including writing the best-selling book, Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, receiving recognition by Inc. magazine as one of America's fastest growing private companies for the third time, and being named a Comerica Bank Arizona Company to Watch, another milestone occurred this month with news the company has certified its 10,000th Pragmatic Marketing Certified product manager and marketer.

Having created the industry-standard model for technology product management with the Pragmatic Marketing Framework in 1993, the Pragmatic Marketing Certified program was introduced in 2005 as a way for Practical Product Management seminar attendees to demonstrate their knowledge of this Framework and the principles of market-driven product management.

"Pragmatic Marketing Certification is clearly enhancing many product managers and marketers employment value in these challenging economic times," says Steve Johnson, author of the Strategic Role of Product Management e-book. "It seems that every day there are new job opportunities for those with this industry-leading certification."

About Pragmatic Marketing
Recognized by Inc. magazine three times as one of America's fastest growing private companies (2000, 2007, 2008) and named a 2008 Comerica Bank Arizona Company to Watch, Pragmatic Marketing teaches a practical, market-driven approach to creating and delivering technology products with the Pragmatic Marketing Framework. More than 45,000 product management and marketing professionals in the United States, Australia, Canada, England, Finland, France, Germany, Hong Kong, India, Japan, Singapore and South Africa have been trained, with more than 90% of alumni indicating the training as essential or very useful to their careers.


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Mark Yeager
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