The Commonwealth of Massachusetts Selects 451 Marketing to Promote Economic Development

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Boston Marketing Firm Awarded the Massachusetts Office of Business Development Advertising Contract

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Companies need to know there are many resources available to them through the Commonwealth, and our office is here to help them every step of the way. This is a priority initiative for the state and 451 Marketing understands our needs.

The Massachusetts Office of Business Development, a division of the Executive Office of Housing and Economic Development, has awarded Boston marketing firm 451 Marketing the statewide contract for branding, advertising, and promotion of Massachusetts as the preferred destination for companies looking to relocate to or within the state.

"Our goal is to promote Massachusetts as the preferred destination for companies looking to relocate from outside and within the state," said M.O.B.D. Executive Director Patrick Cloney. "Companies need to know there are many resources available to them through the Commonwealth, and our office is here to help them every step of the way. This is a priority initiative for the state and 451 Marketing understands our needs."

451 Marketing was hired to create an upcoming integrated media campaign that includes mass media (television, radio, and print), interactive marketing, tradeshow marketing, event marketing, and collateral development.

"This is a tremendous opportunity and an honor for our firm to make an economic impact in the communities where we live and work," said 451 Marketing Partner AJ Gerritson. "Our agency was selected over some of the top advertising agencies in the state and that is not something we take lightly. We believe it is our responsibility to put forth a campaign that will position Massachusetts once again as the only clear choice for companies to move to, expand and grow."

About 451 Marketing
451 Marketing - The Leader in New Media Communications - is one of the premier lead generation agencies in the country that utilizes cutting-edge communication techniques on the web. The firm's areas of expertise include branding, public relations, SEO/PR (Search-Leveraged Public Relations), PR 2.0 (public relations through social media), advertising, and marketing. 451 Marketing's experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real business problems and broadcasting clients' messages effectively to any audience or media outlet. 451's experienced staff works to produce and implement unique and effective communications strategies that raise and bolster a client's public profile, while simultaneously driving new leads and business.

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Thomas Lee
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