Orland Park, IL (PRWEB) October 8, 2008
House of Brides opened the doors of its newest store in Orland Park, IL, a city increasingly recognized as a retail hot spot. House of Brides, Orland Park is the sixth House of Brides store in operation today. House of Brides, Orland Park follows the tradition of House of Brides' 80-years of business while concurrently, establishing its own identity as a Wedding Super Store.
The sheer size of House of Brides, Orland Park distinguishes itself among the other House of Brides' stores. With 20,000 square feet dedicated to bridal wear shopping, only House of Brides in Schaumburg is larger in size. However, the Schaumburg store uses part of its space to house wedding and special event-related services. The Orland Park store only uses a small portion of their space for such services with the remaining space strictly devoted to wedding dresses and other bridal wear.
House of Brides, Orland Park steps away from bridal stores' customary design standard of pastels and excessive decoration. Instead, the store opts for a contemporary design with a neutral, streamlined décor. The result is a sleek look complete with hardwood floors and individual staging areas. The design scheme was not only for aesthetic purposes but to showcase the collections of wedding dresses, bridesmaid dresses, mother-of-the-wedding dresses, special occasion dresses, flowergirl dresses, Quinceańera dresses, prom dresses, headpieces and veils, shoes, and accessories. The dresses are the focus in this urban boutique atmosphere.
House of Brides, Orland Park introduces a breakthrough floor plan with the concept of departmental shopping. The store has separate departments for wedding dresses, bridesmaid dresses, mother-of-the-wedding dresses, special occasion dresses, flowergirl dresses, Quinceańera dresses, prom dresses, headpieces and veils, shoes, and accessories. The effect is similar to a department store with an organized layout and easy shopping flow.
The Orland Park store features the same designer, Couture, and exclusive wedding dresses as the other five House of Brides stores. The collections encompass every wedding dress style, formality, and budget to provide brides a selection like no other bridal retailer. The store is also fast-becoming the showcase location to premiere new designers to House of Brides. Lending to its size and vicinity, the Orland Park store is ideal to introduce new designers and gauge the customer response to the collection. House of Brides uses the customer response to evaluate a collection's continued presence as a House of Brides featured designer and its possible expansion to other store locations.
House of Brides, Orland Park boasts an in-store Couture salon, a first among the House of Brides stores. The in-store Couture salon is essentially a "store within a store" exclusively highlighting House of Brides' Couture bridal designers. The wedding dresses have a higher price point and are created by renowned designers from around the World.
The Orland Park store has extensive departments of bridesmaid dresses, mother-of-the-wedding dresses, special occasion dresses, flowergirl dresses, Quinceańera dresses, prom dresses, headpieces and veils, shoes, and accessories. The store also has extended wedding dress departments for popular quick-delivery and off-the-rack wedding dresses.
An alterations department is located in-store and is staffed by experienced seamstresses professionally trained in bridal wear and special event apparel. The alterations department is essential to the final fit of a gown and is offered as an optional service to all House of Brides' customers.
Every need is met at Orland Park even a "coffee break" with the in-store café. Customers are welcomed to enjoy the complete café area during their shopping experience.
House of Brides, Orland Park hosts frequent trunk shows highlighting new and outstanding designers. Customers view and try-on wedding dresses, bridesmaid dresses, and other collections during the shows while enjoying complimentary refreshment. Often, representatives from the designer appear to lend their expert advice.
A full list of upcoming trunk shows is available on the House of Brides website, http://www.houseofbrides.com.
House of Brides, Orland Park is open 7 days a week. House of Brides, Orland Park is located at 15180 South LaGrange Road in the Ravinia Plaza. Visit http://www.houseofbrides.com for store hours and directions.
For additional information, please contact House of Brides or visit http://www.prweb.com.
About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and since grown to 6 Chicagoland stores and international E-Commerce website, http://www.houseofbrides.com.
House of Brides
info @ houseofbrides.com