Design To Market Home Staging Delivers Success In Cincinnati's Competitive Real Estate Market

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Jo Potvin, owner of Design to Market, Greater Cincinnati's premier home staging company, sees an uptick in interest from sellers and listing agents looking for a competitive advantage in a tight housing market. "Everyone wants their home to stand out. Professional home staging gives sellers in every price point an edge over other homes on the market--a real bonus when the market is dragging."

While we do make the most of what's already in a home, we can bring in just the right selection of items to really highlight a home's best features.

Design To Market Home Staging delivers success in Cincinnati's competitive real estate market. Jo Potvin, owner of Design to Market, Greater Cincinnati's premier home staging company, sees an uptick in interest from sellers and listing agents looking for a competitive advantage in a tight housing market. "Everyone wants their home to stand out. Professional home staging gives sellers in every price point an edge over other homes on the market -- a real bonus when the market is dragging."

Examples of Design To Market's motivating effect are found in two recent home examples. In the first, homeowners in Montgomery contacted Potvin before putting their house on the market, reflecting the trend of savvy sellers eager to hit the market well prepared. Home to four children, the house needed basic repairs (for which Design To Market provided referrals), new paint colors, and an infusion of updated furnishings. Listed in the summer, the house sold in under four weeks.

In the second example, a Mason home recently staged by the Design To Market team shows a powerful example of stretching the staging dollar. This home was on the market for several months with concern over the small scale family room and the lack of warmth in the dïr of the home. The budget for staging was limited but the mission was critical. The partially vacant home was transformed with the rearrangement of existing furnishings and the addition of a small selection of items from the companies' warehouse. The result-the home sold in under four months. The realtor and the homeowner are convinced that Design To Market's staging made all the difference. Says Potvin, "Staging shows a prospective buyer the livability of the home. It can show buyers that even smaller spaces can effectively meet the needs of today's family."

From de-cluttering to complete home makeover, Potvin's professional designers view every home through the lens of the potential buyer. In business since 2004, her stagers track the market in Greater Cincinnati and know what sells. They can add the critical combination of appealing design features and that more illusive "hominess" that turns viewers into buyers. "It's not as simple as re-arranging furniture," says Potvin. "While we do make the most of what's already in a home, we can bring in just the right selection of items to really highlight a home's best features."

In today's competitive real estate market, sellers are looking for ways to make their homes stand out from other available properties. Design To Market creates first impressions that sell homes. For more information, or to view before and after pictures of recent home staging, visit http://www.designtomarketllc.com or call Jo Potvin at 513-265-0952.

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