RFID Journal Launches RFID in Fashion Seminar at the 4th Annual RFID Journal LIVE! Europe Conference and Exhibition

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Leading apparel producers and retailers share case studies showing how they are benefiting from using radio frequency identification technologies today.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, announced today that it will offer a unique RFID in Fashion preconference seminar at RFID Journal LIVE! Europe 2008, which will be held 4-6 November at the Clarion Hotel in Prague.

The RFID in Fashion preconference will showcase the benefits of using RFID in the apparel and fashion industries. The preconference seminar will feature:

  •     Markus Rosendahl, business development director, NP Collection, revealing how his company, a maker of women's clothing, has deployed RFID to increase the speed and accuracy of its shipments
  •     Bill Hardgrave, director of the RFID Research Center, University of Arkansas, explaining how RFID can be used in loss prevention
  •     Anja Olbertz, program manager, GS1 Germany, discussing the challenges Kaufhof and other retailers in the BRIDGE project faced, how they overcame them and the results of this groundbreaking deployment in retail apparel
  •     Roberto Montanari, professor of industrial plants,University of Parma, revealing the work his lab has done with Italian fashion houses to reduce counterfeiting

"We are very excited to have some of those leading the use of RFID in the fashion sector participating in this seminar," said Mark Roberti, founder and editor of RFID Journal. "This is a great opportunity for retailers and apparel makers to learn how RFID can improve the way they do business."

For more information, please visit the RFID Journal LIVE! Europe Web site at http://www.rfidjournalevents.com/europe/, or contact Attendee Registration at EuropeReg@rfidjournal.com or +1 631-249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.


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