Shoe retailer Barratts Shoes has Launched Their New Innovative Website for Children's Shoes -- minibarratts.co.uk.

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Barratts made the decision to launch the children's website primarily to be aimed at providing a destination site for parents with information on all aspects of children's feet and how to care for them. Easy navigation and an extensive range of girls shoes, girls boots and boys shoes provides parents a great shopping experience online.

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Barratts made the decision to launch the children's website primarily to be aimed at providing a destination site for parents with information on all aspects of children's feet and how to care for them. Easy navigation and an extensive range of girls shoes, girls boots and boys shoes provides parents a great shopping experience online.

Processes for completing the checkout are so easy and quick. With only 3 stages and clear instructions, this gets the big thumbs up. Mini Barratts have also the added bonus of a 'my account' section that lets you be in control of your purchases. Included in the 'my account' section is the ability to track orders so you know when they will arrive with you and an address book so alternative delivery addresses can be managed quickly.

Mini Barratts understands that parents want the best for their children's feet and this is portrayed highly throughout the website. With a 'shoe advice' section to aid parents to fit their children's shoes like a fully trained assistant, and how to teach a child to do their laces, this site has extra's no other online shoe retailer offers.

Up to 4 images are available for each product and rich in information to make choosing the right product for you easier. Informative text is also available to tell you of all the products benefits and features, so you know exactly what you are buying! These images are of a great quality making it easier to see that small detail using the zoom tool, and images of straps and heels this offers a lot more than other conventional shoe websites.

Searching for your perfect pair of children's shoes could not be easier, simply search using the search box in the far right corner, or narrow your results down step by step using the options on the left.

Navigation bars, options, and searches are also available to guide the you through the site; there is a top line navigation using genders and age groups to narrow searches down at each step, these then get put into price brackets, brand, type of shoes to really aid the customer into finding what they WANT to see, not what they are forced to see! The website gives the customer the flexibility to tailor their journey through the site, drilling down using product attributes that are important to them-this way the customer browses the way that they want and not how Mini Barratts dictate.

Mini Barratts have many style's and sizes of children's shoes to offer, adding many new product and school shoes daily to provide you with lots of choice so you can buy exactly what you wish, not something that will simply do.

With over 85 years of experience behind Mini Barratts parents can be reassured their children's feet are in good hands. This new site holds a lot of expectations for customers as a caring, children's shoe retailer, let's just hope it lives up to expectations and launches with a crash into the online children's shoe industry!

The website can be found on http://www.minibarratts.co.uk.

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Laura Thompson
Mini Barratts
44 (0) 1274 893845
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Ali Shah
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