MRSI Launches Online Shelf Testing Tool - Lower Price, Faster Results, More Flexibility than Traditional Shelf Tests

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MRSI's online shelf testing tool provides marketing researchers and product developers in consumer product markets a less expensive, quicker, and more flexible virtual shopping solution to test product demand, packaging, pricing, features, and labeling.

MRSI (Marketing Research Services Inc.), a leading provider of custom marketing research solutions, launches an online shelf testing tool to provide marketing researchers and product developers in consumer product markets a less expensive, quicker, and more flexible shelf test solution.

The company's online shelf testing tool is a rich media application that provides respondents a virtual shopping experience designed to simulate a store shelf. This tool offers rich results about product demand, packaging, pricing, features, and labeling to name a few, yet is less expensive, quicker, and offers more flexibility and convenience than traditional in-store or in-person research.

MRSI's president, Todd Earhart, comments, "MRSI is a leader in product development research and understands the challenges researchers face throughout their product life cycle. Shelf testing is a popular tool used in a variety of applications including concept and product testing, package testing, feature testing, price point evaluation, and label testing; yet traditional in-store or in-person shelf tests can be expensive and logistically challenging. Our online shelf testing solution overcomes those challenges, plus its visual method has been found to increase respondent participation and completion rates."

Earhart goes on to say, "Our product development experience goes back decades in categories from candy and frozen foods to household cleaning and personal care products. Given that expertise and our extensive online experience, we know the added value of transitioning from traditional to online methods, and have already helped many of our long-standing clients make that transition for its speed and cost efficiency."

MRSI's online shelf testing tool allows respondents to select among competing products, view product details more closely (including price), and place products in a shopping cart for purchase.

MRSI (Marketing Research Services Inc.) is member of the MVL Group of companies. The company is a full-service marketing research firm located in Cincinnati, Ohio. Since 1973, MRSI has been working with industry leaders to identify market opportunities that drive their businesses forward. MRSI specializes in product development, shopper insights, and Hispanic research solutions for consumer and business-to-business companies across a wide range of industries. MRSI assists clients in all phases of their research projects, from study design and data collection to analysis and reporting.

For more information on MRSI's online shelf testing tool please visit http://www.mrsi.com/onlineshelftesting.html.

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