Hires Vice President of Sales

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Heather MacKinnon joined, the nation's premier car dealer review website. Ms. MacKinnon has extensive experience in online sales. As Vice President of Sales for, she will help dealerships promote their high quality customer service., the nation's premier car dealer review website, announced today that Heather MacKinnon has joined the company as Vice President of Sales. Ms. MacKinnon has spent her career working in online sales, specifically in the automotive industry since 2003.

Ms. MacKinnon expresses that she is "passionate about bringing solutions to car dealers that help them grow their business and gain a competitive advantage in their local market."

"Heather is highly respected in the automotive industry. She has built solid relationships with over 150 dealership businesses across the company and we at are very excited to have her working with us," explains Chip Grueter, president of "We know that she will be integral in building the brand and will help dealerships promote their quality customer service to perspective clients."

About Heather MacKinnon
Heather MacKinnon began her career in online sales in 2001, as an account manager for the Boston division of She ranked number one for Boston sales and number five in the company's sales force. In 2003, Heather moved into the automotive industry with jobs at and DataOne Software. During her years at Autotrader, Heather managed 80 accounts and exceeded the company's first, second and third year goals by 200%. As the Director of Sales for DataOne, Heather was responsible for developing an outside sales team, and created sales and marketing collateral for training and marketing. She was in charge of direct sales to national clients and increased sales by 200%.

About was founded in 2002 as the first car dealer review website worldwide. is committed to providing a central collection point for informative reviews. The site currently features more than 24,000 US and International car dealers and over 50,000 user reviews. provides the opportunity for users to search for car dealerships, read current reviews, write their own review, and find car deals - all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. users also have the option to recommend the dealer to other users and provide a descriptive review. Website users and car dealerships may post free auto classified ads. visitors may request vehicle quotes and Certified Dealers receive free vehicle leads.

For information or to interview Heather MacKinnon, please contact Michelle Oldershaw 1.800.266.9455 or visit


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Michelle Oldershaw
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