NY Daily News To Offer Responselogix's Lead Management System To Auto Dealers

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Media company to expand products and services to its automotive customers by offering state-of-the-art lead management tool.

ResponseLogix™, Inc. announced today that the N.Y. Daily News, the 5th largest newspaper in the United States, has entered into a multiyear agreement to resell the ResponseLogix Internet-based customer lead management system to automotive advertisers. ResponseLogix, headquartered in Sunnyvale, CA provides advanced technology solutions for managing automotive dealer Internet leads. NY Daily News, operating under the name NYDigital joins other media companies, A. H. Belo and Belo Corporation, to market, sell, and service ResponseLogix's full suite of products and services.

Jon Beck, (Vice President, Online Advertising and Business Development) of the N.Y. Daily News, said, "The automotive market is an important segment for the Daily News. ResponseLogix's technology provides our automotive dealer advertisers the ability to more efficiently manage Internet-generated customer inquiries. Auto dealer advertisers implementing ResponseLogix's suite of software products will improve customer response and monitoring of online leads, potentially producing higher sales volume with a shorter sales cycle. ResponseLogix technology provides another way to let auto dealers see the return on investment of their advertising dollars. We are excited to offer our auto dealer advertisers lead management solutions that can improve their profitability."

Tom Mohr, ResponseLogix's Chief Executive Officer said, "We are extremely pleased to have the N.Y. Daily News as a channel partner in helping us bring our proven Internet lead management technology to the market. Over the years, the Daily News has developed strong automotive dealer relationships, and building upon those relationships will enable ResponseLogix to offer its industry-leading solutions to more auto dealers, more quickly."

About the N.Y. Daily News
The New York Daily News, headquartered in New York, N.Y., is a
distinguished news and information company that has won ten Pulitzer Prizes. The Daily News, the fifth most-widely circulated daily newspaper in the United Sates, was launched on June 26, 1919, and is owned by Mortimer Zuckerman. Additional information is available at http://www.nydailynews.com .

About ResponseLogix
Founded in early 2007, ResponseLogix takes auto dealers' Internet sales departments to the next level of productivity and profitability. ResponseLogix solves the three biggest challenges in the Internet sales process: the speed and quality of initial response to leads; the impact and consistency of ongoing follow up; and, the effectiveness of the live communications in-between. ResponseLogix is the only solution in the marketplace that solves all three of these issues while delivering personalized messages to the customer that are timely, consistent, and relevant.
ResponseLogix incubated its business on the premises of a Top-25 Internet dealership in Sunnyvale, California. Additional information is available at http://www.responselogix.com .

Contacts:

ResponseLogix: Tom Mohr at 408-533-0222.
N.Y. Daily News: Jon Beck at 917-817-5368

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