Circumerro Media Retools Cloudveil's Fall/Winter 08 Web Site

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Building on a strong history of design, Circumerro Media has completed the Fall/Winter 08 refresh of the Cloudveil web site. Adobe Scene7 capabilities were incorporated to sharpen the shopping navigation by allowing visitors to zoom and scroll over product details. New video functionality expands the product pages with video product reviews and refined navigation has helped grow the site's organic search traffic.

Building on a strong history of design Circumerro Media (http://www.circumerro.com) has completed the Fall/Winter 08 refresh of the Cloudveil web site (http://www.cloudveil.com). Anchored in Jackson Hole, WY, Cloudveil produces inspired mountain apparel and has pioneered several categories in technical outerwear.

Circumerro's goals for the '08 refresh included updates on navigation, product imagery and design elements, but the paramount task centered on integrating a fine balance between genuine conversation and practical education on the product shopping experience. In order to expand the product pages and provide site visitors with engaging content, video reviews for key products were incorporated using familiar Cloudveil staff and athletes discussing product features and firsthand experiences. "Circumerro has been instrumental in developing pages and navigation that have grown our organic search traffic nearly twofold and the most recent video content integration has vastly enhanced the product education and experience," explains Jeff Wogoman, Cloudveil's Senior Business Manager-Direct.

Adobe Scene7 (http://www.scene7.com) capabilities also sharpen the shopping navigation by allowing visitors to zoom and scroll over product details. Additional imagery shows the product on people in action and up close in studios. The "shop by sport" categories were updated with additional video features and a custom player, along with a revolving product ally feature. "Being able to push the envelope a bit with video content and interactive components while at the same time improving our facilitation of the e-commerce process is very satisfying," added Noah Waterhouse of Circumerro. Clean and condensed top navigation rounds out the refresh highlights focused on connecting consumers with the brand on their own terms; a mountain apparel infused playground that highlights technical products and the stories behind them.

For more information on Cloudveil, visit http://www.cloudveil.com.

About Circumerro Media
We're a web design, publishing and branding company that creates engaging experiences based on the simple principle that your company has a story--a story we'll help you tell. Founded in 1995 and based in Jackson Hole, Wyoming. For more information, visit http://www.circumerro.com.

Media Contact:
Chris Hanson
Circumerro Media
307-733-8319

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