Chicago Yogurt Bar Installs IDS Menus Digital Menu Board System

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IDS Menus recently deployed a Digital Menu Board display system at Berry Chill, a new Yogurt Bar in Chicago, Illinois

Scala, the leading provider of end-to-end solutions for the connected signage market, today announced IDS Menus®, a leading supplier of indoor, outdoor and digital menu boards and a Scala Certified Partner, recently has deployed a Digital Menu Board display system at Berry Chill, a new Yogurt Bar in Chicago, Illinois. Berry Chill opened its first location in January 2008. Two more locations are planned to open in the upcoming months. Berry Chill provides their customers with a daily menu of original chilled yogurt, and rotating flavors that include Chocolate Amaretto, Piná Colada and Pink Guava (lactose-free). Customers can customize their yogurt choice or choose from a list of signature creations. Berry Chill prides itself on having a commitment to the community, providing its customers the health benefits of their custom made yogurt, and the overall enjoyment of the in-store experience.

Berry Chill's main goal in installing digital signage was to "WOW" their customers, exceeding expectations on every level. In addition, Berry Chill desired to educate customers about the healthy benefits of yogurt. With IDS Menus digital system, both of these goals have been met.

IDS Menus provided Berry Chill with a turnkey solution that included creative content, the Scala InfoChannel software platform, and expert project management. The installation includes four LCD screens at the order counter - two for menu purposes, and two for Berry Chill's promotional efforts, including their clothing line, nutritional information, and charitable efforts in the community. Powered by Scala InfoChannel, Berry Chill's digital signage network can be easily scaled to incorporate additional locations that are currently under construction.

Michael Farah, Founder and CEO of Berry Chill explains more about the project and how IDS Menus has helped his Yogurt Bar. "The Digital Menu Board system that IDS Menus installed has exceeded my expectations. The entire process went very smoothly, from the customer service I received to the superior work of their design team. The digital system that was installed was an exact fit for the environment and overall brand image that Berry Chill desired to implement. Our customers have reacted very positively towards the IDS digital content. I would definitely refer IDS Menus to anyone considering a Digital Menu Board system for use in their food establishment."

According to Bryan Lesseraux, V.P. of Marketing at IDS Menus, "The Berry Chill digital menu system was an ideal project for IDS. We didn't have to convince Berry Chill of how important digital signage could be to their establishment, and they encouraged us to develop innovative, eye-catching content. We really admire Berry Chill's business model and we look forward to helping them grow their business in the future."

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS' mission is "to produce the highest quality marketing displays for the world's food service industry." Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit http://www.idsmenus.com.

About Scala, Inc.
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

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RICHARD TRASK
Scala Inc.
1 610 363 3350
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Bryan Lesseraux
IDS Menus
(631) 218-1802
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