SBLI of Massachusetts Scores Again With New England Patriots Linebacker Tedy Bruschi

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SBLI signs Bruschi for Two More Years as Spokesperson

Tedy Bruschi has been a wonderful partner and spokesperson for SBLI over the past year, and we are thrilled to be continuing our relationship with him for another two years

The Savings Bank Life Insurance Company of Massachusetts (SBLI) today announced that the company has signed a two-year extension of its endorsement agreement with New England Patriots Linebacker Tedy Bruschi, which began in September 2007.

Under the agreement, Bruschi will be the voice and face of SBLI's new radio, print, billboard, and Internet advertising campaign, entitled "Unbeatable Coverage." In the campaign, Bruschi will discuss SBLI's unbeatable combination of low rates and an A+ financial stability rating from A.M. Best, and will emphasize SBLI's "winning streak" of being a low-cost leader in protecting families' futures for over 100 years in a row. Bruschi will spread the word via radio commercials on highly-rated area stations. "Unbeatable" billboards, Internet ads, and print ads will also run throughout the next several months. Similarly-themed television commercials featuring Bruschi and his family will continue to air as well.

SBLI's existing agreement with the New England Patriots will continue the company's advertising presence on the airwaves with the sponsorship of the weekly Tedy Bruschi interview on "Patriots Monday" and "Patriots Friday" on the WEEI Radio Network. Additional exposure includes print advertising in Patriots Football Weekly; in-stadium signage; and use of the New England Patriots brand in advertising.    

"If there is one thing in life I am more passionate about than football, it is family," said Bruschi. "Given what I've been through, I realize how critical life insurance is in protecting a family from the unexpected. As an SBLI policyholder, I can attest to the peace of mind their coverage provides, and I am proud to continue as the company's spokesperson."

"Tedy Bruschi has been a wonderful partner and spokesperson for SBLI over the past year, and we are thrilled to be continuing our relationship with him for another two years," said SBLI President and CEO Robert K. Sheridan. "Tedy has been a no-nonsense player his entire career and the New England Patriots are one of the most beloved and celebrated football teams in history, and we are honored and excited to have them on the SBLI team."

Conceived by U.S. Supreme Court Justice Louis D. Brandeis, Savings Bank Life Insurance was established in Massachusetts in 1907. SBLI's products are now available through 200 financial institutions in New England; Plymouth Rock Assurance Corp. and Mt. Washington Assurance Corp. property and casualty agents; the Massachusetts and New Hampshire Societies of CPAs; and AAA Southern New England, AAA Merrimack Valley, and AAA Pioneer Valley.

In addition, the Company's products are offered to New Jersey residents through members of the New Jersey League of Community Bankers; to consumers in Virginia through an alliance with the Virginia Bankers Association; and to consumers in Tennessee through an alliance with the Tennessee Bankers Association. It is also endorsed by the Massachusetts Bankers Association.

Consumers may also deal directly with The Savings Bank Life Insurance Company of Massachusetts in Arizona, California, Colorado, Delaware, District of Columbia, Georgia, Illinois, Indiana, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, and West Virginia.

The Savings Bank Life Insurance Company of Massachusetts is in no way affiliated with SBLI USA Mutual Life Insurance Company, Inc. For more information on The Savings Bank Life Insurance Company of Massachusetts, visit http://www.sbli.com or call 1-888-GET-SBLI.

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