Synergy Business Solutions and Madrona Solutions Group to Develop Integration between Microsoft Dynamics™ SL and Microsoft CRM

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Microsoft Partners Team Up to Provide Cost-effective, Turnkey Integration for CRM and Project Accounting ERP Software

Synergy Business Solutions, a leading solution provider of integrated project-accounting software and a Microsoft Gold Certified partner, announced today a cooperative project with Madrona Solutions Group, also a Microsoft Gold Certified partner, to release updated software that integrates Microsoft Dynamics™ SL and Microsoft Dynamics™ CRM.

Using Synergy's expertise with Dynamics™ SL, Madrona has enhanced their Connection Manager application enabling partners to integrate the two solutions to seamlessly share information across business applications and get a 360-degree view of their customers and projects. The integration tool is expected to be completed and ready to deploy by December 1, 2008.

"This is huge for project-driven companies, such as architects, engineers, contractors, and other professional service organizations for which Dynamics™ SL is a good fit," said Jered Cady, Executive Vice President of Synergy Business Solutions. "This solution will help them easily bridge islands of data on customers and project information, provide a one-click customer view from accounting and project modules, and significantly increase worker productivity."

The solution will allow for key data created in each application to automatically pass to the other application, reducing duplicate data entry and giving all stakeholders complete visibility of a customer's status in real time.

"We wanted to deliver a big business benefit for Dynamics™ SL and Microsoft Dynamics™ CRM users when we first conceived of the project," said Scott Kostojohn, Principal of Madrona Solutions Group. "The outcome will be a valuable tool that supports the most advanced integration mapping requirements. It will also enable companies to reduce errors and time administrating data, increase visibility, and improve decision making for business-development managers."

The new integration tool will be affordable and flexible and will prove valuable for companies who already have Dynamics™ SL and need Microsoft Dynamics™ CRM integration or for companies that are looking for a new ERP solution with integration to Microsoft Dynamics™ CRM.

About Synergy Business Solutions
A Microsoft Gold Certified Partner with operations on the U.S. West Coast, Synergy Business Solutions provides comprehensive software solutions to companies primarily doing project-based work. Through implementing Microsoft Dynamics™ SL, Synergy helps organizations that have outgrown their systems and procedures or identified cumbersome processes to operate more efficiently while effectively managing projects, resources, time, financials, and growth. Through flexible, integrated, and Web-accessible solutions, Synergy delivers insight, visibility, and control to an organization's managers. Synergy's method of prototyping systems with real company data allows organizations to see how Dynamics™ SL can meet their business needs before they purchase. For more information, visit http://www.synergybusiness.com or call 800-481-8590.

About Madrona Solutions Group
Madrona Solutions Group is a Seattle based, Microsoft Gold Certified consulting company founded to help Northwest businesses use technology to boost their productivity and effectiveness. Key practice areas include full lifecycle customer relationship management services, focused on the Microsoft Dynamics™ CRM product, business intelligence solutions including executive dashboards and scorecards, and technology project management. Madrona Solutions Group brings together professionals with deep experience helping businesses get real results from their CRM and business intelligence initiatives. For more information about Madrona Solutions Group, visit their website at http://www.madronasg.com.

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