Runners Benefit as Women's Running Site Traxee.com and Running Apparel Manufacturer Oiselle Partner on Sweepstakes

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Social networking site for women runners and Seattle-based women's running apparel manufacturer team up to give away women running shorts to lucky winners.

Social Networking for Women Runners

The Traxee.com site provides a unique social networking community for women who live an active lifestyle

Traxee.com, a comprehensive social networking site dedicated to women's running and addressing the needs of women runners, will partner with women's running apparel manufacturer Oiselle (pronounced 'waw-zell') in a promotion that will give away the Oiselle's popular running shorts to Traxee community members.

The promotion, aptly named "Fall Training in Style", runs throughout the month of October and encourages Traxee members to invite their friends to join the Traxee community. Twenty-five lucky Traxee sweepstakes participants will then be chosen to receive a pair of Oiselle shorts.

According to Beth Moore, co-founder of Traxee.com, "Traxee is all about the women's running lifestyle. We're always telling our members about products and companies that serve the women's running community. Oiselle founder Sally Bergesen's apparel designs for Oiselle are unique and dedicated exclusively to the needs of women runners - a terrific combination of style and substance that go the distance. As a former competitive racer herself, Sally understands the needs of women runners, and that makes Oiselle a perfect marketing partner for Traxee."

"The Traxee.com site provides a unique social networking community for women who live an active lifestyle," Moore continues. "For women, being physically strong, feeling capable and getting what we want out of our lives is interwoven with our sense of who we are as human beings. Being a successful athlete, regardless of whether you are training for a marathon, a 10K, or just working up to your first mile, is all about goal setting and achievement."

According to a recently completed study by American Sports Data (ASD) in cooperation with the RRCA, the popularity of running among women has continued to grow. Serious women runners now surpass men, 52 to 48 percent nationally. More than 6 million women are frequent runners, logging 100 or more days of running per year. 65 percent of them are on the Internet at least seven hours a week.

"There are lots of sports-related media out there for women," according to Moore. "However, much of this media focuses on fashion, weight loss and other superfluous issues - Traxee is a place for the women who are serious about their running and recognize that fitness is a lifestyle. Women runners are now a powerful force in athletics all across the world, and they're spending more and more time on the Internet networking with each other and looking for information. It's an awesome privilege to be able to provide a space for women at all skill levels of the sport to share their experiences and support each other."

Traxee.com was launched in June 2008 with a mission to build a community where women can come together, inspire and support each other in all stages of the sport, from running for fitness, to training, to competition. Traxee's distinctly female perspective on the athletic lifestyle reflects the essential balance between strength of body and strength of spirit. Through a fun, supportive environment of likeminded women, content, expert advice, the latest product information & reviews and interactive training tools, Traxee community members can set, track, achieve and celebrate their goals "on the track" and in life. Traxee.com: Where Women Train - Run - Connect. Please visit http://www.traxee.com.

Contact:
Beth Moore
Traxee.com
818-825-1595

Founded in Seattle, Washington in 2006, Oiselle is a women’s running apparel company dedicated exclusively to the needs of women runners. Oiselle doesn't just produce performance apparel, they road test each and every piece. They believe that running is not just a physical activity, but also a life philosophy that can help runners of all ages increase their courage, stamina, confidence and health. A French word for bird, Oiselle (pronounced waw-zell') alludes to that feeling of freedom, that sense of flight -- when the legs go fast and the heart goes free. Additional information can be found at http://www.oisellerunning.com.

Contact:
Rebecca Halleran
Duo PR
206.957.6551
becca @ duopr.com

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