Marketo Rocks Lead Management Market with Record-Setting 20 New Customers in September

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Easiest-to-use marketing automation vendor thrives during financial crisis and lean economic times.

I find it extraordinary that Marketo achieved breakthrough results during a month that was rocked by the financial crisis. What's even more telling is that we earned business from not one, but two significant financial services companies during September

B2B marketing company Marketo today announced it signed 20 new customers in September, surpassing all prior company records in terms of deal size and volume. While the financial crisis is taking its toll across the nation, Marketo is thriving. The company's fast growth proves that even in uncertain times, companies need easy-to-buy solutions that align sales and marketing to drive revenue and increase return on marketing spend.

Marketo has combined the easiest-to-use marketing automation software on the market with sophisticated technology and best practices to deliver exactly what marketers need to drive fast results. Companies that chose this unique solution in September include: Vovici, the leading provider of Software-as-a-Service solutions for Enterprise Feedback Management (EFM) and online community software; LucidEra, an on-demand analytics provider; Canada-based Redknee (AIM: RKN), delivering software solutions for communications service providers; SouthCo, a provider of access hardware solutions; and customer data storage solutions provider RAID, Inc.

"I find it extraordinary that Marketo achieved breakthrough results during a month that was rocked by the financial crisis. What's even more telling is that we earned business from not one, but two significant financial services companies during September," said Phil Fernandez, CEO of Marketo. "It used to be conventional wisdom that marketing budgets were the first to be cut during lean economic times, but what we're seeing today is remarkable validation that our marketing automation solution is delivering real value and unlocking the full revenue potential for our customers."

Financial services companies Terra Nova Financial and UK-based ODL Securities both selected Marketo. In addition, Nimsoft, the fastest-growing systems management company, chose Marketo because it needed a way to automate and improve communication with both customers and prospects. "Because we are growing so quickly, we needed a marketing solution that would help us tailor our communications in an effective and efficient way," said Brian James, VP marketing for Nimsoft. "We are very focused on what is working and what isn't. Automating our communications process with Marketo has enabled us to work more proactively and be more responsive, and it will increase the return on our marketing investments."

Additional new Marketo Lead Management customers include: Boundless Network, a promotional products company; Shunra, a provider of network emulation solutions; Krugle, specializing in software code search and maintenance; Jobvite, an e-recruitment software provider; Assetoutsourcing Pty Ltd, a provider of access control hardware and software; Boomi, an on-demand integration solutions company; and Sonoa Systems, a provider of tools to manage web service APIs.

About Marketo:
Marketo provides B2B marketing automation software that translates marketing spending into revenue. Our award-winning lead management software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.

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Susan Wise
Marketo
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