Children's Charity Set to Benefit from Company's Online Credit Crunch Initiative

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Almost 50 percent of people surveyed are predicting they will probably give less money to worthy causes in the next 12 months as a result of the credit crunch. A revolutionary new initiative by Cash Converters, the UK's number one retailer of pre-owned and nearly new goods, has found a novel way for people to make money from unwanted goods, buy bargains and still help a children's charity. Cash Converters, supporting national children's charity Dreams Come True, will host a first of its kind online charity auction at http://www.cashconverters.co.uk between 8-17 October where goods brought into its stores can be sold online with every penny made going to national charity Dreams Come True.

Cash Converters has given its full backing to the charity and the fundraising undertaken to date has been fantastic. Hosting this online auction is a very generous gesture and we are hoping people will support this initiative and bid for a bargain!

A YouGov survey* looking at the charitable habits of people across Britain has shown that shrinking household budgets and rising bills will mean charities in Britain are set to lose out this year. Almost 50 percent of people surveyed are predicting they will probably give less money to worthy causes in the next 12 months as a result of the credit crunch.

YouGov also found that over a quarter of us (29%) have over £500 worth of unwanted household items lying around the home - from electronic gadgets, CDs and DVDs to health, sport and music equipment - which they could be making money from.

Now, a revolutionary new initiative by Cash Converters, the UK's number one retailer of pre-owned and nearly new goods, has found a novel way for people to make money from unwanted goods, buy bargains and still help a children's charity.

Cash Converters, supporting national children's charity Dreams Come True, will host a first of its kind online charity auction at http://www.cashconverters.co.uk/dreamscometrue. Between 8-17 October, goods brought into its stores can be sold online with every penny made going to the charity that fulfils the dreams of terminally and seriously ill children.

The company's online auction website, http://www.cashconverters.co.uk, built by Traffic Digital, sells pre-owned and nearly new items as varied as sports equipment and jewellery through to HD ready TVs. During the ten charity auction days, it will also have memorabilia up for grabs donated by sports stars and high profile personalities including Dame Kelly Homes and Theo Walcott.

"We are helping people all over the country in these difficult times release some cash from items they no longer use which, as this survey shows, could add up to quite a lot," said chief executive of Cash Converters, Mark Lemmon. "At the same time the credit crunch will certainly have a troubling affect on charities in this country which is a real shame. We wanted to do something that would help people raise a little bit extra, while making sure one charity, Dreams Come True, can continue to help terminally and seriously ill children."

Peter Newman, chief executive at Dreams Come True, said, "Cash Converters has given its full backing to the charity and the fundraising undertaken to date has been fantastic. Hosting this online auction is a very generous gesture and we are hoping people will support this initiative and bid for a bargain!"

Established in 1988 Dreams Come True helps children aged 2 to 21 years with both severe and life threatening illnesses, such as cancer, cystic fibrosis and cerebral palsy. If you know a child who deserves a dream or for more information about the charity visit The Dreams Come True website at http://www.dctc.org.uk .

*The YouGov survey was commissioned by Cash Converters and asked over 1,900 people about their charitable habits.

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