With Tree of Life, we can dramatically extend our distribution reach leveraging this leading distributor of natural and gourmet products.
Chicago (PRWEB) October 9, 2008
Hearts&Minds LLC, a new food company dedicated to making the foods that you love to eat better for you and with great taste, today announced that Tree of Life, Inc., the nation's leading, natural products distributor, began selling Hearts&Minds Peanut Butter with Olive Oil and Omega-3 (EPA/DHA). This product is the first all-natural peanut butter with olive oil and omega-3 (EPA/DHA).
"We know that it can be difficult for consumers to change from eating foods that they like to foods that are good for them. Now we can offer them one of their favorite comfort foods made with two ingredients known for heart health, olive oil and omega-3, and with great taste," said Robert Gonzalez, President of Hearts&Minds. "With Tree of Life, we can dramatically extend our distribution reach leveraging this leading distributor of natural and gourmet products."
Hearts&Minds LLC has seen great consumer acceptance since the launch of its peanut butter in March 2007 with the product on shelves in grocery and health foods stores in California, Illinois, Massachusetts, Missouri, Maryland, Texas and Wyoming. The Tree of Life distribution network reaches over 10,000 natural and traditional grocery stores and provides an efficient way to market and sell to stores across the country. Hearts&Minds is also carried by DPI-Midwest, a regional distributor of specialty and perishable food items, and is partnered with SourceOne Sales and Marketing, a national syndicate of food brokers.
Unlike other peanut butters, Hearts&Minds replaces 40 percent of the peanut oil in each jar with heart-healthy olive oil allowing it to be the first peanut butter with a health claim. And each serving contains 100mg per serving of omega-3 (EPA/DHA), great for brain, eye and heart health. Finally, using a unique formulation and high-quality ingredients, Hearts&Minds peanut butter also has more roasted peanut flavor than traditional peanut butters, making it both healthy and tasty.
About Hearts&Minds, LLC.
Hearts&Minds LLC is a new food company dedicated to making the foods that you love to eat, better for you and with great taste. Founded by a trio of experienced entrepreneurs from the food industry, Hearts&Minds creates great tasting products thoughtfully made with the consumer's heart in mind by using heart healthy olive oil and omega-3 (EPA/DHA) to replace a portion of the fat in foods consumers love. Find more information at http://www.hearts-n-minds.com.
About Tree of Life, Inc.
Founded in 1970, Tree of Life, Inc. is proud to offer retailers, from coast to coast, a complete selection of natural, organic, specialty, ethnic and gourmet food products. Tree of Life seeks to meet the needs of consumers who choose a lifestyle of "Living Well" by offering distributing natural products like Kraft Foods, Nestle', Horizon Organic, Blue Diamond, Manischewitz, and McCormick nationwide.