Rumblefish Tapped as Exclusive Music Provider by Virtual Active for World's First Interactive Exercise Videos

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Rumblefish's pre-cleared music catalog will power Virtual Active's new experiential exercise video content enabling fitness enthusiasts to virtually run, hike or cycle all over the world.

Rumblefish, Inc., a music licensing and sonic branding agency, has been selected as the exclusive music provider for Virtual Active's new video programming content. The content, the first-of-its-kind to be released to market, is designed to change the gym enthusiast's cardio-workout by taking the exerciser to beautiful outdoor locations from the convenience of their neighborhood gym.

The content is being offered to fitness gyms nationally. Once purchased, the video programming is installed on gym treadmills, exercise bikes and elliptical machines. As exercise enthusiasts work out on machines installed with Virtual Active content, they are taken on visual journeys such as guided hikes to the summit of Mt. Whitney, road cycling excursions and even cultural tours all over the world. Each video is carefully paired with Rumblefish's unique, fully licensed music selections to help propel the visual experience and ultimately make exercising more dynamic, efficient and satisfactory.

"This revolutionary video content is shaping the way people work out, allowing them to run, hike, or cycle in beautiful destinations around the world right from their treadmill video screen," said John Ford, CEO of Virtual Active. "When looking for the perfect music partner," he continued, "Rumblefish stood out from the rest, with both its catalog of authentic, independent music and its ease of technology architecture. Exercise enthusiasts will now be able to watch our unique content with superbly matched music to help further improve their workout experience."

Produced as the director literally runs or hikes alongside the action with state-of-the-art camera stabilization equipment on extremely technical and physically grueling terrain, these videos are unprecedented. During initial testing viewers have said that their overall workout experience seems both "shorter" and "easier" due to the video quality, compelling content and mood appropriate music -- qualities that most individuals seek when working out.

As Virtual Active began production they also began a search for the most content appropriate, commercially pre-cleared music to help drive the visual stories that vary from educational to cardio-challenging. Virtual Active tapped Rumblefish, Inc. as its exclusive partner. Rumblefish was chosen due to the musical breadth and diversity of its catalog as well as its ability to flexibly and easily marry its technology to that of Virtual Active's visual content.

"Virtual Active delivers a ground-breaking exercise experience that will change the fitness industry and we're very proud to be a part of it," stated Paul Anthony, Rumblefish CEO and Founder. "Our hand-picked songs for Virtual Active workouts will inspire the spirits and minds of fitness enthusiasts, decreasing perceived exertion and improving performance."

About Rumblefish
Rumblefish, Inc. has been a trailblazer in the development of sonic branding and music licensing since 1996. The first-of-its-kind sonic branding agency, Rumblefish develops audio or "sonic" profiles that enable its clients to express unique brand attributes and to create sonic branding programs that enhance the customer experience. Rumblefish's Music Licensing StoreSM (, a first-to-market online service for pre-cleared music, offers a diverse and rich music catalog that makes licensing music fast, easy and affordable. Dubbed "an iTunes for Corporate America" (CNBC), the store offers a broad range of authentic, independent music for use in television programs, films, websites, podcasts, professional videos, retail environments and more. The Rumblefish client roster includes Kaiser Permanente, National Australia Bank, NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua Bank, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more information, please visit

About Virtual Active
Virtual Active is a fitness entertainment network that provides cutting edge content for commercial health club facilities. Virtual Active's innovative production techniques have resulted in a diverse library of the most realistic virtual running, hiking, and cycling exercise experiences on the market. Virtual instructor programming allows health clubs to get more from their unused off-peak group exercise spaces, while digital signage solutions provide a new method for communicating with clients, driving usage of fee-based services. For more information, please visit


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