Le Jardin Introduces, Avielle, the New Face of Mineral Makeup

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Innovative cosmetic collection sophisticates mineral makeup offering natural benefits with a high definition finish.

Avielle's collection is unique because it achieves pure natural beauty with a cosmopolitan finish. I haven't seen another line like it.

Bare elegance. Avielle, the most sophisticated brand of mineral makeup on the market, was introduced today by Le Jardin Day Spa & Salon. The complete mineral line, available only at Le Jardin, includes a comprehensive palette of colors, tones and natural finishes, and is the only locally-based mineral brand offering essential skin life-sustaining, light-reflecting minerals for all skin types.

"Women of all ages should be more vigilant about how their makeup affects not only their outward appearance but also their inner health," said Teresa Dean, makeup artist and Avielle co-creator. "Because Avielle's mineral makeup is made from the purest elements of the earth, the finish is stunning and benefits are safe for women of all ages and skin types."

Developed by expert spa technicians and dermatologists, the innovative Avielle brand contains essential skin life-sustaining minerals derived from nature and fused with science. Like most superior brands, Avielle's micronized minerals act as a chemical-free sun block, naturally shielding skin against damaging ultraviolet (UV) light. The all-natural, unadulterated mineral compounds are free of heavy filters and pore-clogging ingredients allowing skin to breathe freely while shielding against age aggressors, and the all-natural ingredients do not support the growth of bacteria. Every one of the Avielle products are skin-safe and contain no potential irritants such as fragrance, oil, talc and dyes which are found in many leading department store and pharmacy brands.

"I tell my patients that mineral make up is the prefect choice for women who have little to no flaws or for those after cosmetic surgery or laser treatments, and women who suffer from acne, rosacea, or other skin conditions because the powerful, light-reflective properties found in mineral makeup dramatically improve imperfections while protecting and even correcting skin," said board certified plastic surgeon, Dr. Benjamin Schlecter, M.D., F.A.C.S. "Avielle's collection is unique because it achieves pure natural beauty with a cosmopolitan finish. I haven't seen another line like it."    

The complete line includes Lip Rouge, Liquid Lustre, Luxe Crème Liner, Original Mascara, CreamWear Blush, Polychromatic Shadow, Mineral Shadow, Lip Tox Plumper and more. The product casing is available in the choice of polished black or titanium, and the fall color collection includes:

GLAMorganic™ -- a mesmerizing, exotic look for a glowing face offering bronzed cheeks, luminous eyes and sultry lips.

Le Dolce Vita -- a dreamy and fluid, water-washed color offering a shimmering innocence in artistically surreal colors.

The entire collection, from the lip plumper to the polychromatic shadow, includes the benefits of light reflective properties therefore creating a youthful look with a light feel and natural, high-definition glow, lasting all day.

Additionally, Le Jardin is celebrating the introduction of Avielle by offering their clients free makeovers featuring the new line of pure mineral makeup. The makeovers offered in an intimate, tranquil setting are available to clients with advanced reservations and offer comprehensive information on the benefits of minerals, understanding age-aggressors and stressors, choosing the right color/shade, age appropriate application tips, and more.    

For more information about Avielle visit http://www.spalejardin.com, email Kristi Hughes at Kristi (at)manavistapr(dot)com.

About Avielle™ Bare Elegance:
Avielle defines sophistication. The unique mineral line is sourced from nature and fused with science. Developed by expert spa technicians in conjunction with top dermatologists, the innovative Avielle line contains essential skin life-sustaining minerals, the purest elements of the earth, offering women a barely-there feel with sophisticated results. Avielle's powerful, light-reflective properties dramatically improve flaws and imperfections while protecting and even correcting skin without irritation.

The complete mineral line, available only at Salons and Spas, includes a comprehensive palette of colors, tones and natural finishes. Qualified Avielle expert beauty consultants personalize each experience offering elegant results with a clean and long-lasting finish--simple enough to accomplish at home too. For more information, beauty tips, demonstrations, a list of new products and trends visit http://www.spalejardin.com.

About Le Jardin Day Spa and Salon:
Located in a beautifully restored Victorian mansion in the charming village of Collegeville, PA, Le Jardin (http://www.spalejardin.com), which opened its doors in 2003, is the area's leading day spa and salon. This beauty oasis offers a relaxing and elegant environment, as well as the highest quality aesthetic services on the market today. Boasting one of the most award-winning and exceptionally talented beauty professional teams available in the area, clients receive state-of-the-art treatments which unify the body, mind and spirit.    

The spa offers services ranging from Hot Stone Massage and Peppermint Sea Twist Body Wraps to dynamic hair design, spa pedicures, specialized facial treatments and gift certificates. Avielle™, an exclusive line of mineral-based cosmetics, launched in summer 2008. Le Jardin is now open 7 days a week for the customers' convenience. For more information, visit http://www.spalejardin.com.


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Kristi Hughes
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