The Daily Show Major Source of Political News for Gen Y

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A social media survey sponsored by the Downtown Women's Club reveals that while Baby Boomers and Generation X still read daily print papers for political news, Generation Y prefers The Daily Show and blogs. All generations cited relying on the online versions of daily newspapers as well as the major network newscasts and CNN.

The Downtown Women's Club a professional network and career website for women, surveyed 800+ business women about social media. In one question, respondents were asked how they received their political news and information. The following are the top 6 responses respondents cited as political news sources either "most or all of the time," broken down by generation.

Top 6 sources of political news for Boomers, Generation X and Generation Y:

Baby Boomers
1. Daily newspapers (online)
2. TV newscasts (major networks)
3. Daily newspapers (print)
4. CNN (TV)
5. Weekly magazines (Businessweek, Time, Newsweek)
6. MSNBC (TV)

Gen X
1. Daily newspapers (online)
2. TV newscasts (major networks)
3. CNN.com
4. CNN (TV)
5. MSNBC.com
6. Daily newspapers (print)

Gen Y
1. Daily newspapers (online)
2. TV newscasts (major networks)
3. CNN.com
4. CNN (TV)
5. The Daily Show
6. Blogs

Daily newspapers (online) were cited by approximately 48% of each generation as a main source of political news, followed closely by major network newscasts with an average of 45%.

Breaking from tradition, a surprising 23% of Gen Y respondents stated that The Daily Show with Jon Stewart was a major source of political news and information, followed by blogs at 18%.

Daily print newspapers were cited by only 12% of Gen Y'ers as a regular source of political news and information ranking it 11th behind MSNBC.com, MSNBC (TV), Social networks, and Fox News (TV).

Complete social media survey report to be released later this month.

About the Downtown Women's Club
Founded as a networking organization in Boston in 1998, the Downtown Women's Club (DWC) has evolved into an in-person community with chapters around the country and an online network and website designed for smart and sophisticated businesswomen around the world. With our expanding club system and virtual services, no matter where they work, live, or play, individuals can join the DWC and network with dynamic corporate executives and entrepreneurs from a variety of industries.

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DIANE DANIELSON
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