Association for Downloadable Media Appoints Director

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Meredith Medland to Drive ADM Projects

The Association for Downloadable Media (ADM), which facilitates the monetization of episodic consumer-downloaded content, announced the appointment of Meredith Medland to Director of the Association.

ADM appointed Meredith based on her unique combined experience in goal management, accountability consulting, downloadable content creation, message training as well as her past association experience. Her background in the online advertising industry also provides the knowledge required for the ADM to serve its constituents in the areas of advertising and sponsorship support.

"The combination of her process management, downloadable content creation experience, and over fourteen years working in the Internet marketing and advertising sectors make Meredith an excellent choice for this position," says Chris MacDonald, Chairman of the Association for Downloadable Media.

ADM is committed to advancing its charter: creating a landscape favorable to the commercialization of episodic and portable media, and podcasting. The ADM's focus includes revenue generation from advertising and sponsorships of audio and video podcasts, (aka vidcasts, or vlogs), and other digital content distributed via RSS, peer-to-peer, mobile devices, downloads from Web sites and new, emerging platforms.

Meredith's responsibility will include supporting, tracking and reporting on mission-critical association projects to member constituents. ADM is a volunteer-run trade association with projects organized through its committee structure.

Her initial priorities include managing advertising effectiveness research, educating the market about the value of downloadable media, and continuing to support the association's membership growth.

More About Meredith Medland:
As an outcomes management consultant and principal of, companies hire Meredith to establish a third-party accountability layer to keep teams on track with their goals. Meredith also prepares and trains sales teams for conferences and events.

Meredith served as Director of Marketing for ad:tech expositions, the largest interactive marketing conference in the world. She also served as Director and Analyst at JupiterResearch where she led strategy sessions with Fortune 100 CEO's and senior level executives to enhance market development ideas. Prior to that she served as Director of Interactive Marketing for The Sharper Image. In the early days of the Internet, she served as lead strategist and spokesperson for the Chicago. Additionally, she founded CIMA, the Chicago Interactive Marketing Association which brought buyers and sellers together to expand the interactive marketplace.

Meredith hosts the downloadable audio show "Living Green: Effortless Ecology for Everyday People."

About the ADM:
The Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. The organization's constituents include individual podcasters, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable media products and services, market research firms and audience and advertising effectiveness measurement companies. Through our volunteer membership, we provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.


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