Marketing Calculator: Measuring and Managing Your Return on Marketing Investment

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"Finally marketing investment has a consequence. An every day practical guideline for marketers and controllers. With this book effective marketing becomes a learnable skill with clear rules. Guy Powell provides an excellent road map for practitioners that need and want to bring much more transparency into their every day decisions in marketing. A must read!" - Vice President, International Consulting Company

Revealing methodologies and a step by step approach to deliver marketing accountability for marketers in all industries, Marketing Calculator: Measuring and managing your return on marketing investment, a new book published by John Wiley & Sons (September, 2008) written by Guy R. Powell, CEO of DemandROMI, a marketing consulting firm helping marketers make better tactical and strategic decisions, shows through a wealth of case studies how marketers across the globe can improve their marketing effectiveness to grow revenue, profit and share.

Marketing Calculator is the first book to support marketers in providing a vision for the entire marketing team to deliver results. Marketers must now become a critical component of corporate success, not just an expense that must be tolerated, or can easily be cut. It provides three key concepts that any marketer can use to develop a marketing effectiveness improvement program.

1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite.
2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness.
3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results.

Offering case studies from four continents in many industries, Marketing Calculator offers all types of businesses - consumer, business-to-business, industrial and OEM, channel and other companies -- keys on how to apply each of the concepts to drive improved accountability and better results.

For more information:

About the Author:
Guy R. Powell is the CEO and Founder of DemandROMI and is one of the leading authorities on driving improved marketing effectiveness to support better strategic and tactical marketing decision making. His company, DemandROMI ( headquartered in Atlanta, GA, USA is based on helping marketers and businessmen to take these critical concepts and implement them within his client organizations. His consulting career began ATKearney delivering strategic and tactical solutions to help companies fuel and maintain extraordinary growth. While at ATKearney he worked on a variety of wide ranging projects for both mid-tier and Global 100 companies in Europe, providing strategic assessments, business re-alignments and turn-arounds. He has worked on the client and consulting side of many companies. Since 2005, he has trained thousands of marketers in countries across the globe, which has allowed him to hone the concepts in this book and make them meaningful for all marketers.

Marketing Calculator: Measuring and managing your return on marketing investment (John Wiley & Sons: US$23.95; 978-0-470-82395-8) available now in stores. For more information please visit

For more information please contact:

In US: Chris Williamson
(+1) 404.816.4346
In Asia: Cynthia Mak
John Wiley & Sons
(+65) 6460.4231 (Singapore)


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