I'm really excited to be part of this event so I can explain how any marketer can create a profitable dialog with their most underperforming and under-serviced traffic segment, aka the first time visitor.
Gatineau, QC (PRWEB) October 10, 2008
Sitebrand Inc. (TSX-V: SIB), a leader in online marketing solutions, today announces sponsorship and participation at Web Analytics Wednesday, the world's only global social networking event for web analytics professionals.
Speaking at Web Analytics Wednesday in Montreal, QC, on October 15, 2008 is Jim Cain, a Senior Analyst at Sitebrand who also serves on the Standards Committee of the Web Analytics Association. As author of a newly released whitepaper titled First Time Visitor: A Marketer-Oriented Approach to Optimizing Online Conversions, Cain sees increasing demand for more insight on the topic of web personalization. "The recent surge in website testing practices shows digital marketers have evolved past traffic generation and into site optimization," says Cain. "I'm really excited to be part of this event so I can explain how any marketer can create a profitable dialog with their most underperforming and under-serviced traffic segment, aka the first time visitor."
As part of the session, which will focus on web personalization and visitor persuasion, Cain will reveal how first time visitors to a website are a unique traffic segment that can - when properly understood and messaged to - have a profound effect on site outcomes. Based on research and proven client successes, Cain will also be speaking about the uniqueness of this visitor type, along with best practices for analyzing and optimizing over time.
Date: Wednesday, October 15, 2008
Time: 5:30 pm - 9:00 pm
Place: Le Local
Address: 700 William, Montréal, H3C 1P1, 514-397-7737
About Web Analytics Wednesday:
Founded in 2005 by Eric T. Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks, Web Analytics Wednesday is a global effort to put "faces with names" and to get local members of the web analytics community networking. To date this event has connected nearly 3,000 people worldwide.
Sitebrand Inc. (TSX-V: SIB) provides online marketing solutions and related services to major retailers across North America and Europe. Based on its proprietary software, Sitebrand's Segment&Serve™ personalization platform delivers personalized online marketing campaigns for websites, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online retailers are able to develop customized marketing campaigns that leverage anonymous web analytics and visitor behavior, providing each visitor with a personalized experience to that particular visitor in real-time--generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec. Visit the Sitebrand blog for industry insight.
dpraill @ sitebrand.com
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