Wine Enthusiast Supports the Fight Against Cancer

Wine Enthusiast introduces "Power of Pink" accessories and donates a portion of the proceeds to cancer education, support, and research. The complete assortment is available at WineEnthusiast.com/Pink

Mount Kisco, NY (PRWEB) October 15, 2008 -- Wine Enthusiast Companies, America's #1 source for wine accessories, supports the fight against cancer by donating proceeds from its "Power of Pink" product assortment to cancer education, support, and research. Donations of 5% to 15% of the sales of special pink-colored products are made to organizations including Living Beyond Breast Cancer and the Memorial Sloan-Kettering Cancer Center. Among the offerings in its Power of Pink category is the Special Edition Pink Vinturi Wine Aerator. Merchandisers at Wine Enthusiast chose to "pinkify" the Vinturi because of its enormous popularity with customers; it is the company's best-reviewed, best-selling wine aerator of the year. Other choices in the Power of Pink assortment include the Riedel Vinum Pink Rosé Wine Glasses, the Pink Rabbit Corkscrew Kit, and the Stemless Pink Martini Glasses. All pink items are available for purchase at WineEnthusiast.com/Pink

In addition to donating proceeds, Wine Enthusiast enters its 10th year as a proud participant in the Making Strides Against Breast Cancer walk, sponsored by the American Cancer Society. Employees will be donning their sneakers to raise money and awareness on October 19th in Purchase, New York.

About WineEnthusiast Companies:
Founded in 1979, Wine Enthusiast Companies is the world's #1 source for all things wine: wine cellars and storage solutions, accessories, ratings, education, and events. The company operates across multiple channels including direct mail, e-commerce (WineEnthusiast.com), print (Wine Enthusiast Magazine), events (Toast of the Town), and national retail stores. The company is headquartered in Mount Kisco, New York.

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