Halogen Publishers Reaches the Most Affluent Audience Online
Halogen Publishers (http://halogenpublishers.com/) has one of the most extensive reaches into the affluent audience online, according to an independent survey conducted by Nielsen Online.
Nielsen Online* survey shows the luxury ad network reaches more consumers with household incomes of $150,000+ than anywhere else on the Web.
San Francisco, CA (PRWEB) October 14, 2008 -- Halogen Publishers (http://halogenpublishers.com/) has one of the most extensive reaches into the affluent audience online, according to an independent survey conducted by Nielsen Online*. With one of the largest aggregate networks of affluent users online, Halogen Publishers reaches more than 3 million unique visitors each month with more than 15 million page views.
"Our pitch is simple: Halogen Publishers reaches wealthy households that are willing to spend," said Halogen Publishers founder and CEO Gregory Shove. "We do it with greater efficiency, better accuracy and stronger results than anyone else. And we've got the Nielsen numbers to back that up."
The survey, conducted in September, shows that the Business & Investing vertical of Halogen Publishers has more than twice as many users with household incomes topping $150,000 than found on WSJ.com. Halogen Publishers is now tied with Wine Spectator for the highest percentage of affluent readers on the Web, according to Nielsen Online. Over a quarter of users in the Halogen Publishers network have investment portfolios exceeding $500,000 in assets and more than 30 percent vacationed in Europe in the past two years, according to the survey.
"Halogen Publishers is one of the best vehicles to reach the affluent market. The team has proven to be flexible to work with and a partner that consistently delivers," said Ian Arthur, chief marketing officer of Exclusive Resorts, the largest luxury destination club in the United States.
Sites in the Halogen Publishers network include Perfect Escapes, Seeking Alpha, Dwell, Luxury Travel Magazine and SpaFinder. Select advertisers in the network include Exclusive Resorts, Marquis Jet, St. Regis Hotels and Resorts and T: The New York Times Style Magazine.
About Halogen Publishers
Halogen Publishers, a division of Halogen Guides, is a premium publisher network that targets the more than 10 million U.S. households with assets over $1 million. It connects travel and lifestyle publishers into a single network that allows media buyers and advertisers to reach affluent consumers online. Many of the world's leading luxury brands, including Exclusive Resorts, Ritz-Carlton Club, Marquis Jet and American Express, advertise through Halogen Publishers. More information is available at http://halogenpublishers.com.
About Halogen Guides
Halogen Guides is a family of consumer websites that focus on luxury travel, vacation home alternatives and private aviation. Objective and independent guides, as well as news and analysis, give users tools to evaluate the costs, benefits, risks and rewards of big-ticket purchases. The company is privately held with offices in San Francisco and New York. More information is available at http://www.halogenguides.com.
*The information contained in this press release was collected by Nielsen through a Custom @Plan survey.
Media Contact:
Allison Hodge
Phone: 415-655-2711
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