The Norwegian Museum of Science and Technology Uses Interactivity to Engage and Teach Visitors

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Norwegian Museum of Science and Technology has deployed an interactive digital information network to engage and teach visitors about the world around them

Interactive Digital Signage

The Scala digital signage platform contributed to the success of the deployment by providing critical functionality to accommodate the unique requirements of the exhibit.

Scala, the leading provider of end-to-end connected signage software, today announced that the Norwegian Museum of Science and Technology has deployed an interactive digital information network to engage and teach visitors about the world around them.

The Norwegian Museum of Science and Technology (NTM) in Oslo is Norway's national museum for science, technology, industry, transportation and medicine. The museum's objective is to demonstrate the implications of progress in science and technology, socially and culturally, through the ages. The museum is an educational institution with collections, exhibitions, publications and other activities, which makes it a place of learning for all. Through its collections and exhibits it chronicles the development of Norway from an agrarian society to a complex industrial society. The Norwegian Museum of Science and Technology is one of Norway's most visited museums; popular for families as well as school classes. The museum is about 20,000 square meters and covers 4 different floors.

In an effort to make the exhibitions more engaging, the museum decided to employ interactive digital information screens. The museum's goal is to encourage audience enthusiasm and stimulate learning. NTM turned to Scala Certified Partner Kongsberg Intellifield AS and their collaborator Eytor Interaktiv Media to create a compelling solution.

The solution proposed for the museum was to use Scala to create an interactive experience for the audience in both the "Climate X" exhibition and in the Science Center.

Spectacular effects are used in this exhibition to show the causes and effects of global warming. The exhibition raises questions about our political choices, consumer behavior and technology development. The visitors wear special rubber boots when entering the exhibition, as the floor is covered with 10 cm of water to illustrate the effect of increasing sea level. Various relevant questions are displayed on the projector screen concerning global warming issues. The audience is encouraged to involve themselves and provide a 'yes' or 'no' answer by stepping on a red or green footprint embedded in the water. After a few seconds, the answers are compiled and displayed on the projector screen, citing the number of participants and the percentage of correct answers. The fact that the footprints (triggers) were embedded in water made the installation a unique challenge.

The Science Center uses Scala at two exhibits. One exhibit includes an interactive water-pump installation that demonstrates energy creation through waterpower. Visitors follow on-screen instructions to pump water. When completed the screen displays the amount of energy created and how the energy can be employed.

Another exhibit emulates an interactive weather station where visitors can experience various occurrences of extreme weather. The visitor uses a touch screen, showing different examples of extreme weather. The resulting weather is displayed on a big screen surrounded by mirrors to enhance the effect.

"The highlight of the exhibit was the ability to deploy a topically relevant digital information solution in a demanding exhibition environment," says Eytor Sigurbergsson, consultant in Eytor Interaktiv Media. "The Scala digital signage platform contributed to the success of the deployment by providing critical functionality to accommodate the unique requirements of the exhibit."

Adding interactivity to the museum's exhibitions has opened up a new realm of opportunities for the museum. The interactive exhibits engage visitors and stimulate learning about the world around them. Through better awareness of the relevant global warming issues, visitors are challenged to take better stewardship of the planet.

About Scala, Inc.:
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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RICHARD TRASK

Hege Kristiansen
Scala Nordic
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