Alterian Content Management Puts Digital Marketing Back into the Hands of American Marketers

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Award Winning Web Content Management Application Launched as part of Alterian's Integrated Marketing Platform in North America

With a foundation in integrated online and offline analytics, Alterian's solutions for content management and execution for Web sites, corporate intranets, extranets and social media channels fit the needs of marketers both today and in the future.

Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced that Alterian Content Management, the Company's Web Content Management (WCM) platform, which delivers easy-to-use marketing solutions for creating and managing an organization's digital channels, is now available to U.S. marketers. This extension of the Alterian Integrated Marketing Platform combines Alterian's industry-leading multi-channel marketing analytics with Alterian Content Management's real-time execution and dynamic content to help U.S. marketers create and manage engaging Web sites to improve the customer experience and drive profitability.

Alterian's WCM solutions are scalable, empowering enterprise-level marketers (Enterprise Edition) and small- and medium-sized businesses (Corporate Edition) alike. The platform's user-friendly interface equips marketing departments with a flexible, collaborative solution designed for end users. The desktop application allows for simple drag-and-drop Web site creation and management with administrative oversight. Ultimately, Alterian Content Management allows an organization's digital marketing channels to be managed by marketers as opposed to the IT department.

Key functionalities of Alterian Content Management include:

  •     Website accessibility architected into the product, including legislation and compliance issues
  •     Powerful and easy to use tools for all user types
  •     Sophisticated access control model that enables users to devolve responsibility
  •     Workflow controlled content approval model to ensure good governance
  •     Dynamic delivery allows for real time updates, ensuring that Website is fresh, up to date and relevant
  •     Resilient, scalable and dependable

"For years, organizations around the globe have turned to Alterian's award-winning integrated marketing platform to improve their customer engagement and profitability," commented David Eldridge, Chief Executive Officer. "With a foundation in integrated online and offline analytics, Alterian's solutions for content management and execution for Web sites, corporate intranets, extranets and social media channels fit the needs of marketers both today and in the future."

Alterian Content Management is an expanded capability of Alterian's proven integrated marketing platform, giving its U.S. and global customers a new touch point with customers and prospects. The products were integrated into the Alterian Integrated Marketing Platform with the company's acquisition of Mediasurface in July 2008 and are already used by many U.S. organizations such as AstraZeneca, Lending Tree, Duke University's Fuqua School of Business, World Wrestling Entertainment and the California Association of Realtors® (C.A.R.),as well as other high-profile organizations around the world., Alterian is now investing in significantly enhancing the distribution of these WCM products in North America, where the other elements of Alterian's integrated marketing platform are already well established.

"Alterian, along with its significant partner base, is excited to announce the integration of this tremendously successful content management application into Alterian's integrated marketing platform," said Ian Truscott, Vice President, Content Management Product Strategy at Alterian. "For too long, marketers have had to rely on IT departments to manage an organizations most powerful marketing tool, its Web site. Now, marketers can turn to Alterian, a trusted name in marketing technology, to realize the true potential of empowering business users and their marketing and communications professionals with this effective and efficient WCM solution."

Alterian Content Management solutions, both Corporate and Enterprise Editions, will be available for viewing at the Alterian Booth # 1647 at the DMA 08, taking place October 12-14 at the Las Vegas Convention Center, Las Vegas.

Alterian Content Management solutions were previously known as Morello and Immediacy. For more information, visit

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Alterian Messenger email platform, and the award winning Alterian Content Management web solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit

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