Newsmax Media Adds Alterian's Data Discovery and Visualization Tool to Its Email Marketing Arsenal

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Online and offline news provider to combine Alterian's industry leading email and data analysis tools to gain actionable insights on marketing campaigns

With the current state of the economy, people are going to be very diligent on where they are putting their marketing and advertising dollars, ensuring that each dollar is stretched as far as possible. Having this type of email intelligence at our fingertips is vital.

Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced that Newsmax Media, a print and online publisher providing the most up-to-the-minute political, health, financial and entertainment content to its more than two million email subscribers and four million monthly unique Website visitors, will use the Alterian Data Discovery and Visualization (DDV) tool to its highly successful Alterian Messenger Email Platform.

Newsmax currently uses Alterian Messenger as the cornerstone for its email direct marketing activities. Through its use of Messenger, Newsmax can determine click-through and open rates of the millions of email newsletters and news alerts it sends out and can thereby qualify results to current and potential advertising clients.

As consumers receive more targeted emails each day, and the publishing industry continues to shift towards pure digital content, Newsmax realized the need for a content delivery management tool. With Alterian Messenger in full steam, Newsmax will incorporate DDV to analyze each email campaign in more detail, enabling Newsmax to provide improved results to both advertising clients, as well as internal marketers. By targeting the right segments with the right message, ROI will be improved. DDV will allow Newsmax to deliver targeted content allowing subscribers to receive news and advertising better suited to their needs and interest, while at the same time, increasing advertisers' return on investment. The addition of DDV will move Newsmax from a volume-based email business to a quality based delivery model.

"Alterian DDV will enable Newsmax to provide its advertisers better information on who is reading and responding to the offers that are included in Newsmax content, allowing them to get the most return on their investment and make adjustments as they see what is or is not working," said Robert Vanselow, Vice President of Sales & Marketing, Newsmax. "With the current state of the economy, people are going to be very diligent on where they are putting their marketing and advertising dollars, ensuring that each dollar is stretched as far as possible. Having this type of email intelligence at our fingertips is vital."

"We are excited to see that Newsmax, a long time customer and leader in the publishing industry, is able to continue to integrate Alterian's growing platform to attract and grow its advertising base," said David Eldridge, CEO Alterian. "DDV is the heart of the Alterian offering --- the analytic engine that enables marketers to generate actionable insights from their data."

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through our industry leading tools, such as the Alterian Messenger email platform, and the award winning Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit

About Newsmax
Newsmax Media, a print and online publishing company, reaches 6 million readers each month via paid and free subscription-based publications, e-mail alerts, and Websites ( and

Paid subscription products include the award-winning magazine (Newsmax); 4 financial newsletters (Financial Intelligence Report, ETF Strategist, High-Yield Income Investing, and Intelligent Options); and 2 health newsletters (Blaylock Wellness Report and Natural Way to Health). Free e-mail products include 3 daily breaking news alerts in the political, financial, and health space (Newsmax Alerts, MoneyNews Alerts, and Health Alerts), as well as 2 weeklies in the entertainment and political space (Hollywood Confidential and Washington Insider).

Newsmax has a powerful email database of 2 million opt-in e-mail subscribers. - among the industry's most responsive opt-in email lists that work well for high-ticket, upscale lifestyle, investment, health offers, and more. Advertisers include Forbes, Fisher Investments, the Wall Street Journal, CNN, Miramax Pictures, Agora Health, Simon & Schuster, Lombardi Publishing, and many others.

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