Washington, DC (PRWEB) October 11, 2008
Hanley Wood, LLC, the leading media and information company serving the housing and construction industries, announces the release of its annual M2 study.
Commissioned by Hanley Wood and conducted by global research firm Harris Interactive, M² examined 12 information sources to learn which options are most valued by builders, architects, remodelers, and distributors at each stage of the process.
The study, just released in July, illustrates what's of importance when planning your media and marketing strategy to reach the builder audience. Some findings include:
- A majority of respondents say their business is on par with or better than last year.
- Most anticipate their company's financial conditions to improvements in seven to 18 months.
- Trade magazines remain their most important resource overall.
- Trade Web sites, however, capture 25% more time.
In a tough market, every sale counts more than ever. Every marketing dollar must perform; each decision carries enormous weight. Basing those decisions on the right data can make the difference between marketing momentum and business inertia.
The top line results are presented by consultant Elda Vale, President of EV Associates, a research consulting firm in New York City.
You'll leave assured that your next media and marketing plan will put its weight where your buyers are.
Find this research and other educational information on Hanley Wood's new Advertiser and Marketer Resource Web Site hanleywoodbusinessmedia.com, in Marketing Resources.
About Hanley Wood
Hanley Wood, LLC, is the premier media and information company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading publisher of home plans. Hanley Wood Business Media (Washington, D.C.), publishes 36 award-winning residential and commercial construction titles, including Builder, Remodeling, Architect, Concrete Construction and residential architect. Hanley Wood Business Media also offers the construction industry's foremost collection of Web sites, including Builder Online, Remodeling Online, and ebuild, the comprehensive online guide to building products, as well as the largest collection of house plans online through eplans.com and Dream Home Source.
Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.