The Attune Foods mission is to deliver the maximum benefits of probiotics in the most delicious and convenient package available
San Francisco (PRWEB) October 10, 2008
California-based Attune Foods, the leader in the probiotic bar category, today announced that two Danisco probiotic strains--HOWARU™ Dophilus and HOWARU™ Bifido - are being added to its Attune Probiotic Wellness Bars to boost the bars' digestive health and immunity benefits.
Found in the refrigerated yogurt aisle, Attune® Probiotic Wellness Bars lead the category of daily wellness products that put the power of probiotics in a portable form designed for busy lifestyles. Danisco's HOWARU™ range comprises the most documented probiotic strains commercially available worldwide, recognised for their immune-enhancing properties and long-proven efficacy on gut health.
"The Attune Foods mission is to deliver the maximum benefits of probiotics in the most delicious and convenient package available," said Rob Hurlbut, CEO of Attune Foods. "The addition of the HOWARU™ strains, with the strong science behind them, helps us to best achieve our goals of providing the most efficacious products available on the market."
"Danisco is pleased to partner with Attune because of its commitment to bringing consumers scientifically substantiated, healthy products," says Scott Bush, vice president, Danisco - Cultures, Madison, Wis. "Attune wellness bars fortified with HOWARU™ probiotics are an easy, tasty and safe way for consumers to maintain and strengthen their immune and digestive systems."
Attune's proprietary chocolate and granola bars combine great-taste with the digestive and immunity benefits of probiotics for everyday wellness - delivering five times the live active cultures found in yogurt. Attune products are refrigerated to ensure maximum freshness and efficacy upon purchase. While maintaining refrigeration keeps the probiotics in Attune alive for eight months from date of manufacture, the probiotics will remain active for two weeks unrefrigerated at room temperatures.
Available in 80-calorie Dark Chocolate and 100-calorie Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties - Attune's Chocolate Probiotic Wellness Bar retails for $1.19 each. The 170-calorie Attune Granola Probiotic Wellness Bar features a light, yogurt-flavored coating and comes in Wild Berry, Strawberry Bliss, Lemon Crème, Mango Peach and the newest flavors - Chewy Chocolate Granola and Peanut Butter & Chocolate Granola. Attune Granola Probiotic Wellness Bars retail for $1.59 each. Attune bars also are available in 7-bar weekly packs for convenience.
Attune's innovative product line is the only probiotic bar in the refrigerated dairy aisle of more than 4,000 retailers across the country, including Publix, Ralph's, Albertsons, Food Lion, Bloom, Whole Foods, Safeway, H-E-B, Wegmans, Giant Eagle, Gelsons, Vitamin Cottage, Hannaford, Planet Organics and more, as well as online at http://www.attunefoods.com.
Each Attune bar includes a blend of three Kosher and GRAS certified probiotic strains selected for their superior clinical efficacy and safety, as well as demonstrated stability. Attune's probiotics are clinically proven to help promote digestive health and immunity. The bars are also an excellent source of calcium and contain less sugar than most yogurts, making them a great choice for the whole family.
About Attune Foods
Founded in 2006, San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Wellness Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well being. To find out more about Attune, probiotics and daily wellness, visit http://www.attunefoods.com.
About Danisco's HOWARU™ probiotics
Danisco markets its exclusive line of premium probiotics, featuring in vitro, in vivo and gold standard human clinical studies, under the HOWARU™ umbrella. HOWARU™ probiotics offer a wide variety of documented health benefits. This exclusive probiotic range is backed by a global marketing concept that assists customers with scientific claims and provides regulatory support on the benefits of taking a preventative or proactive course of probiotics.
The probiotics business unit is part of Danisco's Cultures Division - a global leader in supplying starter cultures, probiotics and enzymes, focusing on taste, texture and health functionalities for the nutrition, health and dairy industries. For more information about HOWARU™ probiotics, visit http://www.danisco.com.