FoodServiceWarehouse.com and The Cereal Bowl Build Eco-Friendly Franchise, New FoodServiceWarehouse.com Going Green Program Targets Key Areas of the Commercial Kitchen

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FoodServiceWarehouse.com, the industry's one-stop shop for high-quality restaurant equipment, supplies and educational resources, today announced The Cereal Bowl Delaware as an official participant in FoodServiceWarehouse.com's new Going Green Program. Opening October 11 in Newark, Delaware, The Cereal Bowl will be serving specialty cereal to its customers utilizing eco-friendly equipment and supplies.

We are excited to open a franchise built on both an innovative concept and eco-credibility. It's also more affordable, both now and in the long-term

FoodServiceWarehouse.com, the industry's one-stop shop for high-quality restaurant equipment, supplies and educational resources, today announced The Cereal Bowl Delaware as an official participant in FoodServiceWarehouse.com's new Going Green Program. Opening October 11 in Newark, Delaware, The Cereal Bowl will be serving specialty cereal to its customers utilizing eco-friendly equipment and supplies.

Headquartered in Florida, The Cereal Bowl has 22 franchises in development, with the Delaware store its second and newest location. The Cereal Bowl is taking steps to become a Certified Green Commercial Kitchen by using FoodServiceWarehouse.com's Going Green Program, which helps foodservice operators slash energy costs, conserve water and reduce their environmental impact.

"We are excited to open a franchise built on both an innovative concept and eco-credibility. It's also more affordable, both now and in the long-term," said Linda Busacca, owner of The Cereal Bowl Delaware. "By working with FoodServiceWarehouse.com, we are certain we have the proper processes in place to proudly call ourselves 'green' and hope very soon to call The Cereal Bowl Delaware a Certified Green Commercial Kitchen."

As one example of The Cereal Bowl's green initiatives, every patron eats cereal from a biodegradable, Bagasse (sugarcane) bowl. These Bagasse bowls will return to their natural state 45 days after they have been thrown away. In addition to the bowls, FoodServiceWarehouse.com has provided The Cereal Bowl with energy-efficient equipment, including Top Mount Series Dual Temp Refrigerator, Self-Contained Cube Ice Machine and a Glass Door Undercounter Refrigerator.

"Today's restaurants are being squeezed by rising energy prices and a reduction in discretionary spending by consumers," said Steve Kurtz, vice president at FoodServiceWarehouse.com. "The Cereal Bowl is leading the growing trend of implementing green initiatives from day one, and in addition to cost savings, creating a loyal following of customers concerned about the environment."

About the Certified Green Commercial Kitchen ProgramTM
The Certified Green Commercial Kitchen Program is designed to help foodservice operators slash energy costs, conserve water and reduce their environmental impact. This free program dramatically improves commercial kitchen best practices in five key areas including Energy Conservation, Water Conservation, Waste Reduction, Green Cleaning and Green Education. Combining ENERGY STAR®-qualified products, the industry's first green catalogue, eco-friendly supplies, educational resources and LEED-accredited expertise, the Green Commercial Kitchen certification satisfies requirements toward other industry certifications. For more information on the Certified Green Commercial Kitchen Program, please visit http://www.foodservicewarehouse.com/going-green/.

About FoodServiceWarehouse.com
Founded in 2006, FoodServiceWarehouse.com is the industry's one-stop shop for high-quality restaurant equipment, brand-name supplies and educational resources for the conscientious foodservice operator. The company offers nearly 30,000 products from approximately 200 manufacturers, including hundreds of products that reduce operating costs through conservation. With the Certified Green Commercial Kitchen ProgramTM, FoodServiceWarehouse.com created the industry's first free green certification program aimed at helping commercial kitchen operators slash energy costs, conserve water and reduce their environmental impact. To learn more, please visit http://foodservicewarehouse.com.

About The Cereal Bowl
Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman, The Cereal Bowl is a new breed of café fusing an old time favorite with a new and exciting twist. Guests are able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals, hot and cold, as well as 40-plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as Oaties™, and Create-A-Parfait will take cereal to a whole new level. WIFI Internet, couches, plasma televisions and newspapers add to the home away from home feel of The Cereal Bowl. For additional information or photo requests, visit http://www.thecerealbowl.com or contact Katrina Rodrigeuz at 305.428.2695 x104.

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