PurseHook Creators Launch Their Amazing New Product, The Fumi

Most women think nothing of placing their purse on the floor at their office or at their favorite restaurant. Little do they know, there are millions of bacteria lurking on the floor which can easily cling to the bottom of their handbag! The FUMI (Fashionable, Unique, Multipurpose, Innovation) is the new designer way to store a purse while in public. However, FUMI is not only a purse hook! It also functions as a bracelet, a purse accessory and brings good luck and fortune to the wearer.

Vista, California (PRWEB) October 11, 2008 -- Most women think nothing of placing their purse on the floor at their office or at their favorite restaurant. Little do they know, there are millions of bacteria lurking on the floor which can easily cling to the bottom of their handbag!

A few years ago, San Diego, California sisters Nichole and Natascha Shamlian accidentally stumbled on an antique purse hook at an estate sale, did some research and created a multi-million dollar business based around their innovatively designed Je'Marie PurseHook. This week they are following up their fantastic PurseHook item with the new exciting product launch of the FUMI!

The FUMI (Fashionable, Unique, Multipurpose, Innovation) is the new designer way to store a purse while in public. However, FUMI is not only a purse hook! It also functions as a bracelet, a purse accessory and brings good luck and fortune to the wearer.

This exciting new product is not only practical but is also quite unique. Each one brings about an emotion or feeling in the wearer. FUMI names include "Inspire", "Ambition", "Courageous", "Glamorous" and "Charming". With meanings like these, the product instantly brings positive "feel good" energy to the wearer!

The FUMI will be available with four different charm themes. The "Three Keys" charms will signify the ability to unlock the door to health, wealth and love. The "Lucky You" charms, which include the upright horseshoe and the four leaf clover, will signify good fortune and positive energy. The "Sincere Heart" charms will symbolize compassion, emotional and spiritual love. Lastly, the "Fleur De Lis" will symbolize the emblem of strength.

Available in ten different styles, each FUMI is adorned with crystals, leather, animal print or other chic materials. Made of light gold, silver or pewter colors, the FUMI is the perfect accessory for women with any style taste.

As seen at www.thefumi.com

If you are interested in interviewing Nichole and Natascha Shamlian please contact ChicExecs PR.

ChicExecs PR
media@chicexecs.com
1487 Poinsettia Ave Ste 125
Vista, CA 92081
P: 760.992.9113 ; F: 866.694.0843

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