SearchAdNetwork Wins DMA ECHO Award

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Success reverberates for second year in a row; SearchAdNetwork honored as sole winner since conception of Search Marketing Excellence ECHO Award

Last night, SearchAdNetwork was presented with a 2008 DMA ECHO Award for Excellence in Search Marketing. This marks the second year in a row that SearchAdNetwork has received this honor, making the search engine marketing agency the only recipient thus far. In 2007, to account for growing interest in search and increasing campaign creativity, the DMA established a Special Award focusing on search engine marketing. The new-found tradition of recognizing search continues into 2008 as does the tradition of honoring SearchAdNetwork's successful and innovative campaigns.

"The fact that this award was presented two years in a row is an indication of search's growth," says Andrew Beckman, president of SearchAdNetwork. "We're so honored to receive this award again, and we're thrilled that search is getting more exposure, allowing us to remain at the forefront of the industry as both a provider of innovative services and source of educational information."

The winning campaign was developed for National Jean Company, a designer apparel website that stocks Seven Jeans, Splendid Sweats and other high-style items. Anne Matkowski, account manager in charge of the winning search engine marketing campaign, was the perfect person to manage it; an experienced search marketer with an intrinsic fashion sense, she created a unique campaign that utilized a combination of advanced pay per click management, demo- and geo-targeting, acute media awareness, continuous SEO updates, creative ad copy and other forward-thinking tactics.

"I researched a lot and paid close attention to the media. Knowing the brands and how they fit into the fashion world helped me create a campaign that resonated with their style-savvy audience," says Anne.

"Our partnership with SearchAdNetwork has enabled our organization to see triple digit percentage gains in traffic and sales. As our business continues to develop, keyword marketing remains an integral part of our advertising budget for the fourth quarter and well into the future," says Adam Hanin, president of NationalJeanCompany.com.

The ECHO Awards are presented each year to recognize the most successful and creative direct marketing campaigns worldwide. This is only the second year that the Special Award for search has been given. SearchAdNetwork received this year's ECHO Award at a prestigious ceremony hosted by Jay Leno and held Tuesday, October 14th during the DMA08 Conference. The National Jean Company campaign also earned SearchAdNetwork a first-ever SES Award for Most Innovative Paid Search Campaign.

Check out an online case study of the innovative campaign. For more information about SearchAdNetwork, contact Angie Pascale at 720.881.8528 or apascale@searchadnetwork.com.

About SearchAdNetwork
SearchAdNetwork is a division of Location3 Media, Inc., a technology-driven direct marketing company that delivers internet marketing solutions for business targeting audiences on local to global scales. Founded in 1999, Location3 Media offers a diverse portfolio of services through SearchAdNetwork and two other divisions: Local Search Traffic and Hispanic Targeting. Location3 Media's services include pay per click management, SEO, web analytics, media buying, social media marketing, post-click optimization, local map listings, Hispanic search marketing, mobile marketing, multivariate testing, web and graphic design, custom copywriting and more. From search to sale, Location3 Media covers every aspect of client campaigns, practicing an innovative, hands-on approach each step of the way.

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Angie Pascale
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