Greenplum Partners with AsiaSoft to Enter Greater China Market

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Companies form joint venture to bring world-class data warehousing solutions to Greater China market

Greenplum, a leading provider of database software for the next generation of data warehousing and analytics, and AsiaSoft, a leading software distribution, training and services company, today announced that they are creating a joint venture to bring world-class data warehousing solutions to Greater China. The new company, named Greenplum (China) Ltd, is based in Beijing, China and is focused on data warehousing software sales and service to enterprise customers.

Greenplum is a San Mateo, California-based database software company that is bringing the power of parallel computing to large-scale data warehousing and analytics. Greenplum delivers a software solution that runs on low-cost commodity hardware, and is optimized to scale from terabytes of user data to petabytes. Greenplum Database powers many of the largest data warehousing systems in the world, including New York Stock Exchange, NASDAQ, Fox Interactive Media's MySpace, Skype and Reliance Communications.

The Greater China Market is characterized by a 20-year history of very significant networking and data capturing infrastructure buildup. As the market matures, enterprises are seeking ways to monetize the vast warehouses of data that are being collected. The critical mass intelligence of the data is leading to a new wave of investment in high-performance analytics software.

"Greenplum sees the massive opportunity in the Asia-Pacific region, especially in Greater China. We have been selling to a rapidly increasing number of enterprises worldwide using their customer data to gain competitive advantage," said Bill Cook, CEO, Greenplum. "We appreciate the opportunity to work with AsiaSoft as our partner in Greater China. Their strong experience in the market makes them the trusted partner for Greenplum's sales and service in the region."

"Greenplum technology is appropriate for Chinese customers," said Daniel Yu, Chairman and co-Founder, AsiaSoft Company Limited. "We see Greenplum as a perfect match for customers who are in need of highly scalable competitively priced data analytics for the next-generation of data warehousing."

For more information visit http://www.greenplumchina.cn.

About Greenplum
Greenplum is a data infrastructure company that is reinventing how companies gain insight and competitive advantage from their data. The company's flagship product, Greenplum Database, is built to support the next generation of data warehousing and large-scale analytics processing. Supporting SQL and MapReduce parallel processing, Greenplum Database offers industry-leading performance at a low cost for companies managing terabytes to petabytes of data. Greenplum Database is used by major global organizations including Fox Interactive Media, Nasdaq, NYSE Euronext, Reliance Communications, Skype and LinkedIn. Greenplum partners with Sun Microsystems to power the Sun Data Warehouse Appliance. For more information visit http://www.greenplum.com

About AsiaSoft
AsiaSoft has developed a software eco-system which includes distribution, engineering, training, and capital advisory. AsiaSoft's belief of "Software Powers Infrastructure" guides the Company to engineer, sell and support software solutions that enable enterprises to deploy powerful computing infrastructures. Deploying a partner centric model, AsiaSoft has developed a number of strategic partnerships to offer the best of breed enterprise solutions to users in various industries. For more information visit http://www.asiasoft.hk.

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