Consumer trust is at an all-time low, and patients are craving a sense of connectivity with the brands they use on a daily basis. Give them a voice and the right tools, and you can create a consumer-to-consumer program that brings a degree of credibility and authenticity to the discussion that no traditional advertisement can match
Somerville, MA (PRWEB) October 14, 2008
HealthTalker, http://www.healthtalker.com, the word-of-mouth marketing (WOM) firm for the pharmaceutical and biotechnology industries, today announced that Andrew Levitt, Founder and CEO of HealthTalker, will be featured on the panel "Pharma and Health 2.0" at Health 2.0: User-Generated Healthcare 2008, October 23, in San Francisco.
Levitt will demonstrate Heathtalker's innovative WOM pharmaceutical marketing program, http://www.healthtalker.com/site/about , and share insights on influencing and leveraging the untapped power of consumer conversation. He will discuss the power of consumers speaking to people they know about their health experiences and how WOM can work in this highly-regulated industry.
A list of the other panelists showcasing can be found at http://www.health2con.com/sf08.html. The session will take place at the San Francisco Marriott at 4:00 p.m., October 23.
"It's really important for pharmaceutical companies to evolve their marketing approach, and challenge the status quo," said Andrew Levitt, Founder and CEO of HealthTalker. "Consumer trust is at an all-time low, and patients are craving a sense of connectivity with the brands they use on a daily basis. Give them a voice and the right tools, and you can create a consumer-to-consumer program that brings a degree of credibility and authenticity to the discussion that no traditional advertisement can match," he said.
Health 2.0: User-Generated Healthcare 2008 provides a sweeping overview of the things that are happening in Web 2.0, from technologies to healthcare. Health 2.0 covers everything from innovations in search and healthcare-focused social networks and consumer sites to exciting trends in wellness and personalized medicine taking shape on the horizon.
HealthTalker is a Boston-based, full-service (WOM) agency that develops innovative programs for the healthcare market with a specific focus on the pharmaceutical and biotechnology industries. HealthTalker programs recruit highly engaged patients and/or caregivers to participate in multi-faceted offline and online experiences that are personally relevant to them. Through their conversations with others, HealthTalker members help raise awareness of health conditions and treatment options, which may lead to better physician-patient dialogue. HealthTalker monitors the spread and impact of its programs via a custom, proprietary software platform that captures metrics across multiple channels. This unique and flexible application also allows HealthTalker to accommodate the specific needs and requirements of the industry. Learn more at http://www.healthtalker.com/site/story .
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